What it does
Interium is an AI-powered interior design application that allows users to reimagine their living spaces. Users can upload or take photos of their rooms and apply new styles, colors, and furniture arrangements. The app offers several ways to generate designs, including using a reference image for style transfer, applying a custom color palette, or furnishing an empty room from scratch.
Where it shines
Interium's strength lies in its flexible and user-friendly approach to AI design generation. The app provides multiple distinct starting points to cater to different creative needs. For example, the 'Design by Reference' feature (00:48) is perfect for users who have a specific aesthetic in mind, while the 'Color Palette' tool (01:36) allows for more abstract, color-based transformations. Furthermore, the app handles the potentially long wait times for AI generation gracefully by allowing users to leave the loading screen and receive their finished designs in a 'History' section later (01:28).
UX highlights
- Multiple Creative Pathways: The home screen (00:46) isn't just a gallery; it's a launchpad with clear, task-oriented modules like 'Design by Reference' and 'Color Palette', guiding users directly to their desired function.
- Asynchronous Processing: The app explicitly tells users they don't need to wait on the 'Creating...' screen (01:27). This non-blocking design respects user time and makes the app feel much faster.
- Simple Photo Input: The camera and photo library integration is straightforward. The app takes a user's raw photo (01:02) and uses it as a canvas for its AI transformations.
- Custom Color Palette Creator: The app includes a simple but effective tool for creating custom color palettes (01:54), offering sliders and a color grid for precise control.
- Before and After Toggle: On the final result screen (04:51), a simple 'Original'/'Result' toggle allows for an instant comparison, effectively demonstrating the value of the transformation.
- Clean History/Feed: The main feed (00:45) serves as a history of generated designs, providing a clean, visual grid that's easy to browse.
Monetization & growth
The entire app experience is gated behind a paywall encountered immediately after the onboarding carousel (00:25). The paywall presents a yearly plan as the 'Best Offer' but features a prominent toggle to 'Enable Free Trial'. Activating this toggle reconfigures the UI to promote a 3-day free trial that converts to a weekly subscription. This design cleverly targets both users willing to commit and those who want to try before they buy. Pricing is also framed as a weekly cost to appear more affordable.
Who it’s for
This app is designed for homeowners, renters, and interior design enthusiasts who want to visualize new styles for their spaces without the cost of a professional designer. It serves users who are planning a renovation, looking for decor inspiration, or are simply curious about how their room could look with a different aesthetic. The simple, photo-based workflow makes it accessible to anyone with a smartphone, regardless of their design experience.
Notes & opportunities
The app's core functionality is powerful, but the user experience could be streamlined further. After a design is generated, the user is returned to the main feed, but the new design isn't immediately highlighted. The user must scroll to find it among past creations. A more direct flow, perhaps taking the user straight to the result screen, would provide a more satisfying feedback loop. Additionally, the app requests camera and photo permissions multiple times for different flows, which could be consolidated into a single, earlier request.