Infltr - Infinite Filters

What it does

Infltr is a comprehensive photo and video editing application designed for mobile creators. It goes beyond simple filter application, offering a powerful layer-based editing system that allows users to combine effects, text, stickers, and overlays into complex compositions. The app features a vast library of pre-made filters and tools, but its core strength lies in its customizability, enabling users to create and save their own unique filter recipes.

Where it shines

Infltr shines in its ability to pack professional-grade features into an accessible mobile interface. The layer management system, visible at 07:05, is a great example. It lets users see and adjust every individual component of their edit, from the background to text and stickers, offering a level of control typically found in desktop software. Another standout moment is the initial photo selection screen (01:02), which displays live filter previews directly on the photo thumbnails, allowing for rapid creative exploration before the user even enters the main editor. The deep customization options for text, including fonts, styles, and backgrounds (03:22), further demonstrate the app's focus on creative freedom.

UX highlights

Layer-based editing: The app treats every element as a manageable layer, providing a non-destructive and flexible workflow (07:05).
Efficient discovery: Live filter previews in the photo gallery allow users to quickly find a look that works for their specific image (01:02).
Granular controls: Many tools, like adding a border or glow, feature simple sliders that offer precise control over the effect's intensity (01:42).
Contextual tooltips: As the user swipes through features, the app often displays brief, unobtrusive tooltips explaining what each one does.
Just-in-time registration: Account creation is only prompted when a user tries to save a custom filter, reducing initial friction (07:09).
Comprehensive export options: The save screen (07:54) gives users control over format, quality, and resolution, catering to various use cases.

Monetization & growth

Infltr utilizes a straightforward free trial subscription model. A paywall is presented very early in the user journey, immediately after the initial value proposition screens (00:20). It offers two plans, Monthly and Yearly, with the yearly option highlighted as a better value by showing a lower equivalent monthly cost. The paywall itself uses a scrolling carousel to showcase the premium features unlocked with a VIP subscription, effectively communicating its value. The primary call-to-action is to start a 3-day free trial, a common and effective strategy for reducing the barrier to conversion.

Who it’s for

This app is best suited for social media content creators, aspiring photographers, and anyone who feels limited by the basic editing tools in apps like Instagram. Its powerful feature set appeals to users who want to develop a unique aesthetic and have precise control over their edits. The ability to create and save custom filters is particularly valuable for those looking to maintain a consistent brand or style across their content.

Notes & opportunities

The sheer number of tools and options can be slightly overwhelming for a first-time user. While powerful, the interface could benefit from a more guided first-edit tutorial to showcase the layer-based workflow. The transition from editing to the forced registration screen at 07:09 is a bit abrupt. A smoother transition, perhaps with more context about why an account is needed, could improve this experience.