App Showcase: Inflow

What it does

Inflow is a science-backed self-help program designed specifically for adults managing ADHD. Based on principles of Cognitive Behavioral Therapy (CBT), the app provides users with a structured journey to understand their minds and build better habits. It combines personalized learning modules, daily exercises, an AI-powered guide, and a supportive community to address common ADHD challenges like burnout, task avoidance, and emotional regulation.

Where it shines

Inflow stands out by making the user feel seen and understood from the very beginning. The initial onboarding quiz (00:25 - 01:47) is remarkably thorough, going beyond symptoms to ask about support systems and life goals. This deep dive culminates in a personalized program reveal (01:52) that immediately demonstrates the app's value. Another highlight is the introduction of Quinn, the "ADHD-aware AI Guide" (04:46). This frames the AI not as a cold tool but as a supportive, non-judgmental companion, which is a thoughtful touch for an audience that may struggle with asking for help.

UX highlights

• The onboarding quiz is long but effective. It builds a strong sense of investment and justifies the personalized plan that follows.
• Quinn, the AI guide, uses conversational prompts like "Unblock a task" (05:08) to guide users toward helpful features, reducing the cognitive load of figuring out what to do.
• The "Today" dashboard (04:10) provides a clear, focused list of daily exercises, which helps prevent the feeling of being overwhelmed by all the available content.
• Content is delivered in multiple formats, including audio lessons (04:11), interactive check-ins, text-based "brain hacks" (07:44), and community forums, catering to different learning styles.
• The ability to edit and reorder modules in the personalized program (09:50) gives users a sense of control and agency over their learning path.
• The app uses small, satisfying animations, like the fingerprint commitment seal (04:04), to make mundane actions feel more meaningful.

Monetization & growth

Inflow uses a hard paywall with a 7-day free trial, which appears late in the onboarding process (02:46). By placing it after the extensive personalization quiz and program reveal, the app makes a strong case for its value before asking for a commitment. The paywall itself is clean, presenting two options (annual and monthly) and incorporating social proof through user testimonials. This strategy ensures that users who convert have a high intent and a clear understanding of what they are paying for.

Who it’s for

Inflow is clearly designed for adults who have been diagnosed with or suspect they have ADHD. The language and content are tailored to individuals seeking structured, self-paced tools to manage common challenges like burnout, procrastination, and emotional dysregulation. It's ideal for someone who appreciates a science-backed approach (CBT) and would benefit from a combination of solo learning, AI guidance, and peer support.

Notes & opportunities

The sheer volume of content and the length of the initial onboarding could be a double-edged sword. While thorough, the 47-step onboarding process might cause some users to drop off before reaching the core app. Inside the app, many lessons and exercises are locked, which reinforces the subscription's value but could also create friction for users wanting to explore. Simplifying the initial check-in or offering a lighter onboarding path could be an area for future testing.