What it does
HiMommy is a comprehensive pregnancy companion designed to guide expectant mothers through their journey. The app provides daily and weekly updates on the baby's development, comparing its size to fruits and animals. It also includes a suite of practical tools such as a kick counter, contraction timer, detailed checklists for hospital bags, and guides on nutrition and exercise.
Where it shines
HiMommy excels at creating a deep emotional connection from the very beginning. The onboarding quiz (01:12) is framed as a conversation with the baby, which is a powerful way to engage users. The 3D visualization of the baby (03:30) is another highlight, offering a realistic and interactive way to connect with the pregnancy. Finally, the app's utility is showcased in its exhaustive 'Control lists' (07:27), which provide incredible practical value by helping parents organize and prepare.
UX highlights
- Personalized Avatar: The app uses information from the onboarding quiz, like skin tone (01:44), to create a personalized baby avatar that appears throughout the app, making the experience feel unique.
- Interactive 3D Model: Users can rotate and zoom in on a detailed 3D model of the baby (03:32), which offers a far more immersive experience than static illustrations.
- Dual-Mode Size Comparison: The baby size tracker (03:55) allows users to switch between fruit and animal comparisons, adding a playful and customizable element to a standard feature.
- Actionable Checklists: The control lists are not just static lists. Users can check off items (07:33) and even add custom tasks (07:44), turning the feature into a functional project management tool.
- Favoriting System: Users can tap a heart icon to add essential tools to a 'Favorites' section at the top of the 'My pregnancy' screen (06:54), allowing for quick access to their most-used features.
- Integrated Content: Articles and tips are contextually placed. For example, an info button on the contractions counter (09:31) opens an article explaining Braxton Hicks vs. true labor contractions.
Monetization & growth
The app employs a multi-layered monetization strategy. It first presents a soft paywall for its 'HiMommy Plus' subscription during onboarding (02:28), offering a free trial. After the user completes the extensive setup, it presents a celebratory screen with a 50% discount (06:01), reframing the purchase as a reward. If the user still declines, they are shown a screen with user testimonials and star ratings (06:07) to build social proof and encourage them to reconsider. Premium features are clearly marked with a 'PLUS' tag throughout the UI.
Who it’s for
This app is clearly designed for first-time expectant mothers who are looking for a comprehensive, emotionally resonant, and highly practical guide to their pregnancy. The detailed checklists, nutritional advice, and exercise guides suggest a user who wants to be well-prepared and informed. The partner-syncing feature also indicates it's for couples who want to share the journey.
Notes & opportunities
The onboarding process is quite long and requires mandatory sign-up, which could be a point of friction for some users. While the emotional framing helps, allowing users to reach the main dashboard sooner might improve initial retention. The app could also benefit from integrating the 'HiDaddy' partner sync more seamlessly, as the current flow feels a bit disconnected. For example, instead of just a QR code, it could offer to send an invite link directly from the app.