AI Video Generator-HiCut

What it does

HelloFace is an AI-powered face-swapping application. It allows users to take a photo of their face and apply it to a vast library of video and photo templates. The app offers categories for single-person swaps, two-person swaps, and various themed collections, generating entertaining and often realistic-looking content.

Where it shines

HelloFace excels at quickly demonstrating its core value. The main screen (01:16) immediately presents a rich, visual grid of templates, inviting users to dive in. The AI processing animation (00:43) is engaging, with a circular progress bar and a visual representation of a face being scanned, which helps manage the user's wait time. The app also cleverly handles monetization for non-paying users by offering an ad-gated save option (02:45), which provides a path to value without forcing a subscription.

UX highlights

The template library is well-organized with clear categories like "Single," "Pic," and "Double," alongside thematic filters like "Trendy" and "Movie Cut" (01:16).
A clear instructional screen during onboarding (00:29) uses visual examples to show users how to provide a good source photo, which helps ensure a high-quality first result.
The app allows users to create and preview their swapped content before ever hitting a paywall, proving its capability first.
After creating a video, users can favorite it (01:32), adding it to a collection for later viewing, which encourages repeat engagement.
The "Swap Material" section in the user profile (08:41) provides a simple way to manage the source faces that have been uploaded.
The user flow for creating content is consistent across different templates, making the app easy to learn after the first try.

Monetization & growth

Monetization is aggressive and woven throughout the experience. After the very first face swap is generated, a timed discount offer appears to create urgency (00:56). The main subscription screen (01:01) presents three tiers, including a "Most Popular Choice" lifetime option, and uses a price-per-day calculation to make the cost seem lower. Crucially, any attempt to save a creation triggers a paywall. However, the app offers a smart alternative: users can "Watch Ads to Preserve" their work (02:45), creating a dual revenue stream from both subscriptions and ads.

Who it’s for

HelloFace is targeted at social media users looking to create fun, shareable content with minimal effort. The templates, featuring dances, movie scenes, and stylized aesthetics, are designed for platforms like TikTok and Instagram. The ease of use makes it accessible to a broad audience, from casual users wanting a funny video to more active content creators looking for novel effects.

Notes & opportunities

The app's biggest friction point is its aggressive use of paywalls after almost every core action, which could deter some users. The constant interruption, even after watching an ad to save, might feel punitive. An opportunity could be to offer a limited number of completely free saves per day without an ad-wall, which could build more goodwill and encourage longer-term retention before pushing the subscription so heavily.