What it does
Hashtag Expert is a comprehensive social media toolkit designed for creators looking to grow their audience. At its core, the app generates optimized groups of hashtags for various platforms including Instagram, TikTok, and Facebook. Beyond generation, it provides in-depth analytics on hashtag performance and helps users organize their favorite tags into collections for easy access.
Where it shines
Hashtag Expert excels in transforming complex data into simple, actionable feedback. The 'Report Card' feature (02:14) is a prime example. Instead of leaving users to guess which hashtags are effective, it assigns a clear letter grade to the entire group, immediately signaling its quality. The app also stands out by positioning itself as a multi-platform hub. The prominent platform selector at the top (01:31) makes it clear this tool is for a creator's entire digital footprint, not just one network. This broadens its utility and appeal significantly.
UX highlights
- Gamified Analytics: The app uses a letter grade system (A-F) to score hashtag groups (02:18), making analytics feel intuitive and encouraging users to find the 'best' set.
- Multi-Platform Focus: A top-level navigation bar allows users to easily switch context between Instagram, TikTok, Facebook, and more (03:59), tailoring suggestions for each platform.
- Two Modes of Creation: The app provides two clear paths for users: 'Generate Hashtags' for automated suggestions (01:45) and 'Handpick Hashtags' for manual curation (02:50), catering to different user needs.
- Clear State Management: When a hashtag group is copied, a small '1 copy' label appears (01:52), giving users clear feedback on their actions.
- Collections for Organization: Users can save generated hashtags into named collections like 'fashion tags' (02:05), turning the app into a reusable library.
- In-depth Individual Stats: Tapping on a single hashtag reveals detailed metrics like post count, likes on top posts, and usage per hour (02:27), empowering power users.
Monetization & growth
Monetization is front and center. The app uses a hard paywall (00:03) with a 3-day free trial, ensuring all users are subscribed before they can access any features. The paywall clearly displays three tiers (Weekly, Yearly, Monthly) and breaks down the cost of longer-term plans into a 'per week' price to make them appear more affordable. After subscribing, the app immediately presents a notification warm-up screen (00:19) cleverly framed as a reminder for when the trial ends, a smart tactic to secure push notification permissions.
Who it’s for
Hashtag Expert is built for social media managers, influencers, and small business owners who are serious about audience growth. Its detailed analytics and multi-platform support suggest a target user who is data-driven and manages more than one social channel. The straightforward interface also makes it accessible for creators who are just starting to develop a content strategy but want to move beyond basic hashtag guessing.
Notes & opportunities
The app's reliance on a Facebook login for the 'When to Post' feature proved to be a dead end in the recording (05:34), showing an error. This is a significant point of friction that blocks access to a key tool. Additionally, the onboarding quiz (00:41-01:28), while great for personalization, is quite long. Introducing a 'skip' option might retain users who are eager to explore the app's core functionality immediately after subscribing.