Habitify: Habit Tracker

What it does

Habitify is a habit tracking app designed to help users build and maintain positive routines. It combines a daily checklist with progress tracking, mood journaling, and community-based challenges. The core function is to provide a simple yet powerful interface for users to log their daily habits and visualize their consistency over time.

Where it shines

Habitify stands out by integrating multiple layers of motivation into a clean interface. The onboarding starts strong, using a full-screen display of user testimonials to build immediate trust (00:01). The app's main journal screen is uncluttered, but the floating action button at 00:55 reveals a clever dual purpose: users can either add a new habit or log their mood, connecting actions to feelings. A standout feature is the Challenges section (05:28), which turns solitary habit-building into a social and competitive experience with public leaderboards.

UX highlights

Quick Actions with Swipes: The main journal screen includes a subtle tutorial prompt (00:52) for swipe gestures, allowing users to quickly add notes, skip, or fail a habit without navigating away.
Integrated Task Lists: Within each habit's detail view, users can add specific sub-tasks (02:52). This is useful for complex habits, turning 'Read a book' into a checklist of chapters, for instance.
Visual Habit Creation: When adding a new habit (01:19), the app presents a colorful grid of common goals with illustrations, making the selection process more engaging than a simple text list.
Holistic Progress View: The progress screen for a single habit (02:25) is comprehensive. It provides streak information, a calendar heatmap, and performance stats all in one place.
Flexible Grouping: Users can create custom 'Areas' (03:58) to group related habits, such as 'Health' or 'Work,' allowing for more organized tracking and focus.

Monetization & growth

Habitify uses a soft paywall strategy during onboarding. Before showing prices, it cleverly primes users with a graph demonstrating that premium subscribers have a significantly higher success rate (00:25). The paywall itself (00:29) presents Annual and Lifetime plans, highlighting discounts and scrolling through premium features like unlimited habits and smart reminders. The app also places paywalls on specific features, such as enabling Privacy Lock (09:22), creating a natural upgrade path for engaged users. The user is not forced to subscribe to continue.

Who it’s for

This app is for individuals looking for a structured way to build and maintain positive habits. It appeals to users who are data-driven and appreciate seeing their progress visualized in charts and calendars. The addition of mood logging makes it suitable for those interested in self-reflection and understanding the emotional impact of their routines. The community challenges feature also makes it a good fit for people who thrive on social accountability and friendly competition.

Notes & opportunities

While the app is polished, there are small areas for improvement. The direct request for notification permissions at 00:50 without a warm-up screen could feel abrupt to some users. Additionally, the process of creating a custom challenge (06:46) has many steps and could be simplified with more presets or a guided wizard. The distinction between 'Areas' and general habit lists could also be clarified earlier in the user journey to encourage better organization from the start.