What it does

Grids is a comprehensive content creation suite designed for social media managers, influencers, and businesses. It offers a wide array of templates and powerful editing tools to produce polished posts, stories, carousels, and reels for platforms like Instagram and TikTok. The app's core function is to help users create visually consistent and engaging content without needing desktop-level software.

Where it shines

Grids excels in the depth of its editing capabilities. The AI-powered background removal tool (02:49) is fast and effective, allowing for complex compositions. The app's true power is revealed in its desktop-grade layer management system (01:56), which lets users reorder, lock, and edit individual elements with precision. The extensive template library, neatly organized by content type (01:25), provides a strong starting point for any project, streamlining the creative process significantly.

UX highlights

• Contextual Onboarding: Instead of a blocking tutorial, the app uses contextual tooltips (01:29) to guide new users through the editor's features as they are needed.
• Layer Control: The ability to see and manipulate a full list of design layers (07:32) gives users granular control that is rare in mobile editors.
• Seamless Template Flow: Moving from selecting a template to actively editing it is immediate, keeping creative momentum high.
• Organized Asset Libraries: Stickers and other assets are sorted into logical categories (06:44), making it easy to find relevant elements.
• Project Management: The app includes a dedicated 'Projects' section (11:03) where users can save, rename, duplicate, and delete their work.
• Clear Export Options: After creating a design, the app offers straightforward options to save to the device or share directly to platforms like Instagram (08:05).

Monetization & growth

Grids employs a classic soft-paywall strategy. During onboarding, it presents its value through a feature carousel before showing a paywall at 01:06. The offer is a 3-day free trial that auto-renews into a weekly or annual plan. The app also uses an in-app rating prompt (08:11) after a user successfully completes a core task, a smart moment to ask for feedback. The app's logo is added to exports by default but can be toggled off, acting as a viral growth loop.

Who it’s for

This app is built for anyone who takes their social media presence seriously. This includes social media managers juggling multiple accounts, influencers building a personal brand, and small business owners creating marketing materials. The feature depth also caters to design-savvy individuals who want more control than what simpler template apps offer, effectively bridging the gap between casual and professional creation tools.

Notes & opportunities

The initial App Tracking Transparency prompt (00:03) appears without a warm-up screen, which could lower opt-in rates. While the editing suite is powerful, the sheer number of options could potentially overwhelm a novice user, making the contextual tooltips even more critical. The app could also benefit from organizing sticker collections with a search function to improve discoverability further.