GOWOD – Mobility & Stretching

What it does

GOWOD is a specialized mobility app designed to help athletes, particularly those in the CrossFit space, improve their flexibility, performance, and reduce injury risk. The app creates personalized stretching and mobility protocols based on a user's specific goals, available equipment, and even their current training program. After an initial mobility test, it generates a score and identifies priority areas for improvement.

Where it shines

GOWOD excels at creating a feeling of deep, credible personalization. The onboarding doesn't just ask about generic goals; it asks which specific, branded training program you follow (01:21), a move that builds instant trust with its target audience. After the initial setup, the app requires a mobility test before generating a workout protocol, framing it as a necessary step for accuracy (03:12). This diagnostic approach culminates in a detailed 'Mobility profile' that links your physical limitations to specific 'Performance issues' like a 'Low dip position,' complete with video examples (05:31).

UX highlights

Contextual Onboarding: The app collects information in a logical flow, starting broad with personal details and narrowing down to specific equipment and training plans.
Layered Data Visualization: The dashboard provides a simple, high-level mobility score (05:06), while the profile section uses an effective infographic to show priority areas (05:29), making complex data easy to digest.
Action-Oriented Insights: The app connects mobility scores directly to real-world performance problems. This helps users understand the 'why' behind their mobility work.
Integrated Content Library: Users can browse a comprehensive library of exercises, filter by equipment and body part, and easily add movements to favorites or custom protocols (08:42).
Protocol Creation: The process of generating a pre-workout routine is fast and clear. It summarizes the workout, duration, and required equipment before the user starts (06:44).
In-Workout Experience: The workout player is clean, showing a video demonstration alongside clear instructions and a timer (06:52). It also includes a 'Stimulus' tab to show which muscles are being targeted.

Monetization & growth

The app uses a soft paywall strategy, presenting its subscription offer after the user has completed the entire personalization quiz but before they can access the main dashboard (01:38). The paywall screen offers a 14-day free trial for both monthly and yearly plans, with the yearly option highlighted as 'Best value' and showing a 25% discount. The screen also includes social proof elements like user testimonials and a mention of '10k+ reviews' to build confidence at the point of conversion.

Who it’s for

GOWOD is clearly aimed at dedicated athletes and fitness enthusiasts, with a strong focus on the CrossFit community. The language and partnerships (e.g., HWPO Training) suggest a user who is already committed to a structured training regimen and is looking for a supplementary tool to optimize their performance and longevity. It's for the person who understands that mobility is a key component of strength and wants a data-driven approach to improvement.

Notes & opportunities

The app's reliance on a mandatory, upfront sign-up creates initial friction. While the deep personalization is a strength, the user must invest significant time before experiencing the app's core value. After subscribing, the app displays an error message (02:44), which is a critical bug in the post-purchase flow. The mobility test, while essential, is a lengthy process that could be a drop-off point for some users, though the just-in-time prompt (03:12) mitigates this effectively.