What it does
Good Inside is a mobile app designed to provide parents with expert-led, science-backed guidance for raising children. Based on the initial onboarding, it tailors content to specific age groups and common challenges, such as tantrums, defiance, and anxiety. The app offers a library of workshops, articles, and other resources to help parents navigate difficult moments with more confidence and connection.
Where it shines
The app's onboarding is exceptionally thoughtful. It uses a multi-layered quiz (00:11 - 00:40) that goes beyond simple demographics to understand the parent's specific pain points and personal goals. This creates a strong feeling of being heard. The most effective moment is the value preview screen at 00:41. Here, the app presents a carousel of concrete, personalized content recommendations, proving it can deliver on its promise before ever asking for a dime. This direct link between user input and tailored output is a powerful conversion driver.
UX highlights
- Focused Questions: Each screen in the quiz presents a single, clear question, minimizing cognitive load and making the process feel fast and easy.
- Empathy in UI: The language used, like asking 'Who's top of mind right now?' (00:18), feels personal and understanding of a parent's mindset.
- Tangible Previews: Content cards (00:43) show not just the title but also the format (e.g., 'Workshop', 'Article') and time commitment, helping users understand the product's value.
- Dual-Perspective Framing: The 'For Your Toddler' / 'For You' tabs (00:43) is a clever design choice that acknowledges the app serves both the child's issue and the parent's need for support.
- Clear Expert Authority: The app prominently features its founder, Dr. Becky, a clinical psychologist (00:47), which builds immediate trust and credibility.
Monetization & growth
Good Inside uses a hard paywall model, requiring a subscription to access content. The onboarding flow acts as a powerful funnel leading directly to the paywall at 01:24. Before this, the app requires a full account sign-up (00:54), capturing user emails for potential remarketing even if they don't convert immediately. The paywall itself is clean, presenting two options: a yearly plan framed as the 'Best Value' and a more expensive 3-month plan. It highlights key features like a 'Free Additional Account' and 'Expert-led Support Sessions' to justify the price. No free trial is offered in this flow.
Who it’s for
The app is clearly for parents, particularly those with children from infancy through the teen years, who are seeking structured, expert-backed advice. It targets users who are actively looking for solutions to specific, challenging behaviors and are willing to invest in a premium, guided resource. The tone and content suggest it appeals to parents who value a psychological, connection-focused approach over simple disciplinary tactics.
Notes & opportunities
The onboarding flow is strong but lengthy. The mandatory email sign-up before seeing the price (01:24) could be a point of friction for some users who may want to know the cost upfront. While the value preview is excellent, adding a short, high-impact user testimonial or a star rating could provide an additional layer of social proof to further boost conversion at the paywall.