Good Inside: Parenting

What it does

Good Inside is a mobile app designed to provide parents with expert-led advice and strategies for common parenting challenges. It aims to offer a new approach that balances short-term solutions with long-term emotional development for children. The app appears to deliver personalized content, instant answers to questions, and age-specific support.

Where it shines

The app's strength lies in its empathetic and structured onboarding flow. It begins by asking users about their specific struggles (00:05), which immediately makes the experience feel personal and relevant. This is followed by a perfectly timed social proof screen (00:26) that combines a 5.0-star rating and a strong user quote, building significant trust before any features are even detailed. The visual design is clean, using a warm color palette and clear typography to create a welcoming and non-judgmental atmosphere.

UX highlights

Empathetic Quiz: The onboarding quiz (00:05) is framed around parental pain points, not app features, which builds an immediate connection.
Expert-Framed Reinforcement: Positive feedback screens (00:09) feature the founder, Dr. Becky, lending authority and a human touch to the automated flow.
Strategic Social Proof: A dedicated screen (00:26) effectively uses a high star rating and a powerful testimonial to build credibility right after the user has expressed their needs.
Clear Value Proposition: Before the paywall, the app uses simple, full-screen slides (00:28) to communicate its core benefits, such as 'Parenting Wins in 5 Minutes a Day'.
Simple Sign-Up: The account creation process (00:34) is straightforward, asking only for an email, name, and password.
Uncluttered Paywall: The subscription screen (01:11) is clean, presenting just two options with a clear indication of savings on the annual plan.

Monetization & growth

The app employs a hard paywall strategy, requiring users to subscribe after completing the onboarding and creating an account. At 01:11, the user is presented with two subscription options: a 1-year plan and a 3-month plan. The annual plan is highlighted with a green border and a 'SAVE 14%' tag to encourage a longer commitment. No free trial is offered in this flow, suggesting a focus on attracting high-intent users who are already convinced of the value proposition built during onboarding.

Who it’s for

Good Inside is clearly targeted at parents, likely those with young to school-aged children, who are actively seeking guidance and support. The language and challenges mentioned in the quiz (e.g., 'tantrums', 'my kid doesn't listen', 'adjusting to life with a new baby') suggest the primary audience is dealing with common developmental and behavioral issues. They are likely looking for practical, expert-backed advice that goes beyond simple discipline tactics.

Notes & opportunities

The onboarding flow is very effective at building trust and demonstrating value. However, the hard paywall with no trial might be a point of friction for users who are still hesitant. Introducing a limited free trial or some form of freemium content could potentially increase the conversion rate. Additionally, while the sign-up process is simple, it occurs before the user has experienced any of the app's core content, which could lead to some drop-off.