Good Food: Recipe Finder

What it does

Good Food is a comprehensive recipe discovery and management app. It provides a vast library of over 17,000 recipes that users can search, browse, and filter based on a wide range of criteria. Its core functions involve helping users find meals that fit their lifestyle, saving favorites into custom collections, and providing detailed cooking instructions.

Where it shines

The app excels at making its large recipe database accessible and user-friendly. The search and filtering functionality is particularly robust. At 06:50, the user demonstrates the ability to layer multiple specific filters, such as diet type, meal time, and even the recipe's author, turning a generic search into a highly personalized discovery experience. Another highlight is the thoughtful placement of accessibility controls. From within any recipe, users can instantly adjust font size or switch to dark mode (02:20), a practical feature for use in varied kitchen environments.

UX highlights

Contextual Controls: Instead of burying them in settings, font size and dark mode options are available directly on the recipe screen (01:52), improving in-the-moment usability.
Dynamic Saved Lists: The saved items screen is not static. Users can smoothly animate between grid and list views (04:09) and see the list reshuffle instantly when changing the sort order (04:06).
Clear Filter Management: Active search filters are displayed as removable tags at the top of the results screen (06:33), giving users a clear overview of their current query and an easy way to modify it.
Non-Intrusive Sponsorship: Sponsored content, like the M&M'S® collection, is integrated as a native-looking category (03:02), feeling more like a feature than an advertisement.
Real-Time Validation: During sign-up, the password creation field provides live feedback, with requirement checks turning from red to green (00:24), reducing user error.
Video Content Integration: Some recipes feature embedded videos (02:50), offering a richer, more dynamic way to follow instructions compared to text alone.

Monetization & growth

The app's primary monetization strategy is a premium subscription, presented in a soft paywall immediately after onboarding (00:44). The paywall highlights a significant introductory discount for the annual plan to encourage commitment. No free trial is offered, pushing users towards an immediate purchase decision. However, the app allows users to skip the paywall and explore content, which allows it to demonstrate value before presenting subscription prompts again within the free experience, such as when viewing recipe details (01:31).

Who it’s for

The app is designed for home cooks of all levels. It caters to beginners looking for simple, tested recipes, as well as experienced cooks searching for something specific using the powerful filters. The collection and saving features make it ideal for users who like to plan their meals and keep an organized digital cookbook. It's also well-suited for users with specific dietary needs, given the extensive filtering options for diet, calories, and ingredients.

Notes & opportunities

While the filtering is powerful, the entry point via the small "Refine" button (06:21) could be more prominent to encourage its use. The app shows a system-level notification prompt (01:07) without a warm-up screen explaining the benefits, which could lead to lower opt-in rates. Finally, while collections are useful, there's an opportunity to add more functionality, like generating a consolidated shopping list from a collection of recipes.