What it does
FocusFlight is a productivity tool designed to help users combat distraction and achieve deep focus. It gamifies the experience by framing focus sessions as virtual flights between real-world airports. Users 'book a flight' for a specific duration, and the app helps them stay on task by blocking distracting apps and providing an immersive, aviation-themed environment.
Where it shines
FocusFlight's strength lies in its cohesive and motivating theme. The entire user experience, from onboarding to the core timer, is built around the metaphor of aviation. This turns a potentially tedious activity into an engaging journey. The introduction of the 'boarding pass' concept (00:29) creates a tangible commitment for each session. The 'Airplane Window View' (04:55) is another highlight, offering a calming, immersive visual that transforms the phone into a tool for concentration rather than distraction.
UX highlights
- Thematic Onboarding: The initial setup (00:00-01:46) masterfully introduces the app's unique concept, mixing value props with interactive personalization like choosing focus scenarios from playful floating tags (00:41).
- Engaging Visuals: The app's main interface is a beautiful 3D globe (01:41), reinforcing the travel theme and providing a visually rich way to select destinations (focus sessions).
- Intuitive Naming: Features are named to fit the theme, like 'Airplane Mode' (01:04) for the distraction blocker, making their purpose instantly clear.
- Sensory Immersion: The combination of map styles, ambient sounds (04:19), and the window view creates a multi-sensory environment designed to help users disconnect and focus.
- Clear Progress Tracking: The flight history (05:41) and trends dashboard (06:12) maintain the aviation theme, presenting data in a way that feels like reviewing a pilot's logbook.
- Delightful Micro-interactions: Small details, like the boarding pass tearing animation upon check-in (03:47), add a layer of polish and satisfaction to the experience.
Monetization & growth
FocusFlight uses a soft paywall that appears after the user has set up their account and is ready to start their first journey (02:00). It presents three plans: Lifetime, Annual, and Monthly. The annual plan is highlighted with a '-60%' discount and a price breakdown per month to make it more attractive. The paywall screen itself is a carousel (02:00-02:22) that showcases premium features like 'Unlimited Flights' and the 'Airplane Window View,' clearly communicating the value of upgrading. After a successful purchase, a celebratory welcome screen appears (02:35), followed by a prompt to rate the app (02:42), which is a smart way to capture positive sentiment early on.
Who it’s for
This app is ideal for students, professionals, creatives, and anyone with ADHD who struggles with digital distractions and procrastination. It appeals to users who find traditional Pomodoro timers uninspiring and are motivated by gamification, clear goals, and a sense of progress. The aviation theme would particularly resonate with travel enthusiasts or those who enjoy simulation-style experiences.
Notes & opportunities
The onboarding is long, with around 17 distinct steps before the main screen. While thematic, this could be streamlined to get users to their first 'flight' faster. The process of giving up a session is also quite final, with a 'Failed' screen (05:32) and no saved data. Offering a way to save partial progress or analyze why a session failed could provide valuable insights for the user and reduce the negative feeling of failure.