App Showcase: Fivesec Health

What it does

Fivesec Health is a mobile app designed to make plant-based eating simple and accessible. It offers a comprehensive library of over 600 vegan recipes, a fully integrated weekly meal planner, and an automated shopping list generator. The app aims to be an all-in-one tool for users looking to adopt or maintain a healthy, plant-based lifestyle without the hassle of planning and list-making.

Where it shines

The app's strength lies in the seamless integration of its core features. A user can browse beautiful recipes (00:48), dynamically adjust the serving size, which instantly updates ingredient quantities (00:56), and then add that recipe to their meal planner for a specific day (01:00). The app consolidates all planned meals into a single, organized shopping list (02:41) that can even be sorted by grocery store aisle, demonstrating a thoughtful approach to the user's entire journey from discovery to the physical store.

UX highlights

• Dynamic Recipe Scaling: Tapping a simple +/- control (00:56) instantly recalculates all ingredient amounts, removing the need for mental math and making recipes highly flexible.
• One-Tap 'Add to Shopping': A prominent button on each recipe page (01:06) adds all necessary ingredients to the shopping list, confirmed with a quick, non-intrusive "Added!" pop-up.
• Contextual Sorting on Shopping List: The shopping list can be sorted by 'Aisle' for efficient grocery shopping or by 'Recipe' for easy verification (03:50), catering to different user needs at different times.
• Efficient Filtering: The recipe discovery screen includes a comprehensive but easy-to-use filter menu (01:51) that allows users to narrow down options by meal type and various categories like "Summer" or "Prep friendly".
• Integrated Meal Challenges: Beyond individual recipes, the app offers structured, multi-day meal plans like the "Plant Based Challenge 2024" (02:59), providing a guided experience for users.

Monetization & growth

The app uses a straightforward onboarding flow that leads directly to a paywall (00:20). It presents two clear subscription options: a yearly plan with a "SAVE 30%" incentive and a monthly plan that offers a 7-day free trial. The paywall clearly lists the key benefits of subscribing, such as access to all recipes and planning tools. After a successful purchase (00:42), a simple confirmation modal is shown before the user is granted access to the main app experience.

Who it’s for

This app is designed for individuals interested in plant-based or vegan diets, ranging from beginners seeking guidance to experienced cooks looking for new inspiration. Its primary users are likely health-conscious people who value convenience and want to streamline their meal planning and grocery shopping process. The clean, visual-heavy interface also appeals to users who find recipe inspiration on social media platforms like Instagram.

Notes & opportunities

The overall user flow is very polished and intuitive. One small point of friction is that after adding a recipe to the meal planner, the user is returned to the recipe detail screen (01:03) instead of the home screen or planner, requiring an extra tap to go back. A potential opportunity could be to allow ingredient substitution directly within a recipe, further enhancing its flexibility for users with specific dietary needs or preferences.