What it does
Fitself is a mobile health and fitness coach that focuses on intermittent fasting and personalized workouts. The app guides users through a detailed onboarding quiz to understand their goals, lifestyle, and physical attributes. Based on this data, it generates a tailored daily plan that includes fasting schedules, workout routines, and educational content to help users achieve a healthier lifestyle or specific weight targets.
Where it shines
Fitself excels in its thorough onboarding process. The app dedicates over two minutes (00:13 - 02:16) to a deep quiz, which builds a strong sense of personalization before the user ever sees the main interface. This makes the final plan feel earned and highly specific. The main fasting tracker is also well-designed, providing a clear visual timer, stages of fasting (03:36), and easy logging for past fasts (03:51), catering to both new and experienced users.
UX highlights
- The app uses a clean, card-based UI on the main dashboard to present daily tasks like workouts, reading, and fasting (04:45).
- During workouts, the interface is minimal, focusing on a clear video demonstration, a countdown timer, and the name of the next exercise (05:37).
- Progress is visualized effectively through simple bar charts for fasting history (04:12) and line graphs for weight tracking (07:16), making it easy to see trends over time.
- The app allows granular control over data, such as editing the precise start time of an active fast (03:21) or back-logging previous fasts (03:51).
- Settings are well-organized, allowing users to easily edit personal data, manage preferences like measurement units, and access their user ID (07:26).
Monetization & growth
Fitself uses a soft paywall strategy, presenting its subscription options (02:31) only after completing the extensive onboarding quiz and showing the user a summary of their personalized plan. This approach attempts to maximize conversion by first demonstrating significant value. The paywall itself displays three plans, highlights a "Best Value" option, breaks down the price to a weekly cost, and includes user testimonials for social proof (02:35). The app does not appear to offer a free trial, pushing users directly to a paid subscription.
Who it’s for
This app is geared towards individuals who are serious about making a lifestyle change through structured routines. Its detailed data collection and focus on both fasting and exercise suggest a target audience that is motivated by seeing quantifiable progress. The "Newbie"-friendly options in the quiz indicate it's also designed to onboard users who are just beginning their fitness journey and need significant guidance.
Notes & opportunities
While the detailed onboarding is a strength, its length could be a point of friction and lead to user drop-off. Shortening the quiz or making some sections optional could be worth testing. The app also makes an aggressive request for an App Store rating very early in the onboarding (00:35), which might be off-putting before the user has experienced the app's core value.