Fitbod: Gym & Fitness Planner

What it does

Fitbod is a smart workout planner designed for strength training. It creates personalized daily workouts by analyzing a user's fitness goals, experience level, and, most importantly, the specific equipment they have access to. The app tracks performance, logs workouts, and adapts future sessions based on which muscles are recovered and ready for training.

Where it shines

Fitbod's strength is its deep, continuous personalization. The onboarding isn't just a formality; the detailed equipment selection at 00:27 ensures every workout is realistic. The app truly comes alive during a workout. After completing an exercise, the app asks for an "Exertion Rating" (03:39), a simple but brilliant feedback mechanism that informs future recommendations. Finally, its ability to create and switch between multiple "Gym Profiles" (06:22) solves a real-world problem for users who train in different locations.

UX highlights

Granular Control: The equipment selection is incredibly detailed, allowing users to specify everything from dumbbells to specific machines (00:30).
Actionable Projections: Before signup, the app shows tangible strength gain projections (01:32), framing its value in a powerful way.
Adaptive Feedback: The post-exercise exertion rating (03:39) makes the user an active participant in the personalization process.
Contextual Onboarding: Tooltips (02:14) appear during the first workout, explaining UI elements when they are most relevant.
Muscle Recovery Visualization: A clear body map (05:41) shows which muscles are fresh or fatigued, explaining the logic behind the day's workout.
Flexible Profiles: Users can save different equipment setups as profiles (06:22), making it easy to switch between a home gym and a commercial one.

Monetization & growth

Fitbod uses a soft paywall strategy. The user can complete the entire onboarding process and see their first fully generated workout for free. A paywall first appears (02:33) after the first workout is created but before it's started, offering a yearly plan with a "Save 50%" discount and a more expensive monthly option. Another paywall appears after the workout summary (05:08), this time framed around 90-day predictions to re-emphasize long-term value. This approach allows users to experience the core product value—the personalized workout plan—before asking for payment.

Who it’s for

This app is primarily for intermediate to advanced gym-goers who are comfortable with strength training but want a structured, data-driven plan. It's ideal for someone who wants to take the guesswork out of their routine, ensure balanced muscle development, and progressively overload without having to design the program themselves. The multiple gym profiles also make it perfect for people who split their time between different workout locations.

Notes & opportunities

The app is impressively detailed, but the sheer number of onboarding steps could be a point of friction for some users. While each question adds to personalization, the flow is lengthy. The user interface during the workout is clean but dense with information; a first-time user might feel slightly overwhelmed without the tooltips. Finally, the post-workout summary confetti (05:00) feels a bit generic and could be more creatively tied to the specific achievements of the session, like hitting a new personal record.