Fitatu Calorie Counter & Diet

What it does

Fitatu is a comprehensive nutrition and fitness tracking application designed to help users achieve their weight and health goals. At its core, it's a calorie counter that allows for detailed logging of meals, water intake, and physical activity. The app provides personalized daily calorie and macronutrient targets based on user-provided data and offers additional tools like intermittent fasting schedules, a recipe catalog, and progress tracking for body measurements.

Where it shines

Fitatu excels by combining robust, conventional tracking with unique, holistic health features. The core meal logging is fast and efficient, with a large food database and easy-to-use search (01:01). However, the app's standout feature is the surprisingly detailed "Toilet Log" (03:23), which allows users to track digestive health signals, a metric rarely found in mainstream fitness apps. The app also integrates a recipe catalog directly into the meal logging flow, enabling users to not only find meal ideas but also add all ingredients to their daily plan with a single tap (05:48).

UX highlights

Guest Mode Onboarding: The app gets users to its core functionality in under a minute without a mandatory sign-up, reducing initial friction (00:54).
Comprehensive Summaries: Detailed daily, weekly, and custom summaries provide clear visual feedback on macronutrient distribution and calorie intake (11:10).
Integrated Recipe and Meal Creation: Users can browse recipes, add them to their meal plan, or create their own custom dishes with ingredients from the database (07:31).
Unique Bio-Signal Tracking: The Toilet Log (03:23) is a distinctive feature that allows for deeper health monitoring beyond just nutrition.
Actionable Tooltips: A well-placed tooltip after onboarding (00:55) immediately directs the user to their first key action, which is adding a meal.
Interactive Water Tracker: A simple, visually satisfying animation of glasses filling up makes tracking water intake feel rewarding (03:14).

Monetization & growth

A soft paywall is presented at the end of the onboarding quiz (00:51), offering a significant discount for new users. The user can easily skip this and start using the app. Premium features are clearly marked throughout the app, and tapping on them triggers contextual upsell screens that explain the benefits, such as the one for detailed nutrition summaries (04:02). This strategy allows users to understand the value of premium features in context before being asked to pay.

Who it’s for

Fitatu is for individuals who want a detailed and data-driven approach to managing their nutrition and fitness. It's suitable for beginners due to its quick setup and guided first actions, but its depth of features also appeals to more advanced users. The inclusion of features like the toilet log and intermittent fasting makes it particularly useful for those focused on holistic health and specific dietary protocols, not just calorie counting.

Notes & opportunities

The app is packed with features, which can be slightly overwhelming. The main dashboard is quite dense, with multiple sections for meals, workouts, water, and logs. While powerful, this could be streamlined to create a clearer hierarchy. For instance, the "Bikini body? Start today!" premium banner (00:55) feels a bit generic and could be more personalized based on the user's stated goals from the onboarding quiz. The error messaging, as seen when creating a new dish (08:31), is functional but could provide more specific guidance on which fields need correction.