Fitatu Calorie Counter & Diet

What it does

Fitatu is a comprehensive diet and health tracking application designed to help users achieve their weight goals. At its core, it's a calorie counter that allows for detailed logging of meals, water intake, and physical activity. The app expands on this with integrated tools for intermittent fasting, a large database of foods and recipes, and progress tracking through body measurements.

Where it shines

Fitatu stands out with its depth of tracking, offering features that go beyond typical calorie counters. For instance, the unique "Toilet Log" (06:35) allows users to monitor their digestive health by tracking specific characteristics, providing a more holistic wellness overview. The app also fosters a community by distinguishing between official and user-submitted recipes (07:00), complete with filtering options that encourage exploration. Additionally, its intermittent fasting module (12:05) is well-integrated, providing clear schedules and progress visualization, making it a powerful tool for users adopting this lifestyle.

UX highlights

Structured Data Entry: The app uses clean, straightforward forms for logging everything from personal metrics (00:25) to new custom dishes (09:23), making complex data input manageable.
Clear Visual Feedback: Actions like logging water intake are accompanied by satisfying animations, such as glasses filling up (06:25), which provides positive reinforcement.
Granular Customization: The settings menu (13:13) offers extensive control over nearly every aspect of the app, from notification timing to the information displayed on the main dashboard.
Smart Content Organization: The recipe section (07:00) intelligently separates official recipes from community-created ones, allowing users to choose their preferred source of inspiration.
Interactive Data Visualization: Features like the adjustable fasting schedule (12:16) allow users to directly manipulate graphs and see changes in real-time, making planning more intuitive.
Contextual Copy/Paste: The app offers a smart "Copy from" feature (04:31) that lets users quickly duplicate meals from previous days, streamlining the logging of routine meals.

Monetization & growth

Fitatu employs a freemium model, heavily promoting its Premium and Premium+AI tiers. A detailed premium features page (01:16) acts as a soft paywall, educating users on the benefits before showing prices. The main paywall (01:51) presents two plans for each tier, emphasizing the value of the annual subscription by showing a discounted price and a lower monthly equivalent. Urgency is created through a persistent banner on the home screen with a countdown timer for a special offer (03:19), driving users to a separate, time-sensitive paywall (03:28).

Who it’s for

This app is best suited for data-driven individuals who want a comprehensive and detailed view of their health and diet. Its extensive feature set appeals to both beginners starting a weight loss journey and experienced users who want to track nuanced metrics like intermittent fasting schedules, body measurements, and even digestive health. The community recipe feature also makes it a good fit for users looking for a social component and a wide variety of meal ideas.

Notes & opportunities

While comprehensive, the app's reliance on premium features can create some friction. For example, accessing the Shopping List, a core planning feature, triggers a paywall modal (11:41), which might frustrate free users trying to explore basic functionalities. The onboarding process is also quite lengthy and requires account creation before the user can even see the main interface (00:45), a potential drop-off point. Testing a lighter onboarding or allowing guest access could be a valuable experiment.