What it does
Feelsy is a mobile app designed for stress and anxiety relief through tactile and auditory stimulation. It provides a library of interactive sensory experiences, including digital slimes, particle systems, and fluids that respond to touch. The app supplements these interactive tools with features like guided breathing exercises, ambient soundscapes, sleep stories, and a mood diary to create a holistic mental wellness toolkit.
Where it shines
Feelsy stands out by making abstract wellness concepts tangible and interactive. The onboarding quiz (00:28 - 01:05) is a great example, going beyond generic goals to ask about specific sensory preferences for textures and sounds, making the promise of personalization feel genuine. The DIY slime creator (03:03) is another high point, giving users creative control to build their own relaxation tool from scratch. Finally, the Mental Index feature (05:29) cleverly gamifies mood tracking by turning subjective feelings into a quantifiable score, creating a compelling reason for daily check-ins.
UX highlights
- Deep Personalization: The app's onboarding quiz covers purpose, textures, sounds, vibration, and personal struggles to create a truly tailored experience.
- Tangible Interaction: The core features are not passive content. Users physically interact with slimes (02:04) and particles (03:55), which provides a more immersive form of relaxation.
- Creative Outlet: The DIY slime creator (03:03) empowers users, allowing them to build a sensory tool that perfectly matches their preferences in texture, color, and sound.
- Quantified Well-being: The 'Mental Index' (05:29) transforms mood logging from a simple diary into a progress-tracking feature, offering a clear metric for users to monitor.
- Guided Breathing: The app includes functional tools like the 4-7-8 breathing exercise (05:45), which uses a simple, elegant flower animation to guide the user's breath.
- Layered Customization: Users can fine-tune experiences by adjusting background audio, touch sensitivity, and vibration modes (02:15), offering deep control.
Monetization & growth
Feelsy places its paywall (01:22) at the end of its detailed onboarding quiz, positioning the subscription as the key to unlocking the personalized plan the user just helped create. It prominently features a large discount ("Save 90%") and a free trial option to reduce friction. In a standout move, after a user subscribes, the app immediately reveals that the plan includes a 'Health Bundle' with two other wellness apps (01:49). This post-conversion value stacking is a powerful strategy to increase perceived value and reduce churn.
Who it’s for
Feelsy is primarily for individuals seeking immediate, accessible tools to manage daily stress, anxiety, or boredom. Its sensory-focused approach is particularly well-suited for users who find tactile and visual stimulation calming, including those with sensory processing needs or conditions like ADHD. The app caters to a broad audience, from people needing a quick 1-minute breathing exercise during a stressful day to those looking for ambient sounds to help them sleep.
Notes & opportunities
The app offers a rich set of features, but this can create some navigational complexity. For example, the home screen is divided into sections like 'Recommended for you', 'Meditations', and 'Your favorite', which requires significant scrolling to see all available content. Consolidating these into a more streamlined, tab-based navigation could improve discoverability. Additionally, while the DIY slime feature is powerful, the tutorial for how to use different touch gestures (01:57) is shown once and then disappears, which might leave some users unsure how to get the most out of the experience.