What it does
Feed Preview is an all-in-one content planning and creation suite for Instagram. The app allows users to visually plan their feed by arranging photos in a grid, import media from their gallery, and schedule posts for future publication. Its core strength lies in a surprisingly deep photo editor that goes beyond simple filters, offering tools for transformation, color correction, overlays, text design, and more.
Where it shines
Feed Preview excels by combining planning and creation into a single, cohesive workflow. The onboarding quiz (00:11) immediately sets a tone of personalization, making users feel the experience is tailored to them. The true power becomes apparent in the editor, where users can apply complex text styles (05:15) or split a single image into a stunning grid panorama with just a few taps (06:58). This removes the need for multiple apps and streamlines the entire content creation process from idea to scheduled post.
UX highlights
- Integrated Social Proof: The onboarding carousel (00:07) doesn't just list features, it backs them up with user testimonials and star ratings, building trust from the very first screens.
- Visual Trial Timeline: Before showing the final price, the app presents a clear timeline of the free trial (00:59), explaining what happens and when. This transparency reduces subscription anxiety.
- Powerful Text Editor: The text design tool offers pre-made layouts and styles (05:12), allowing for creative typography that would typically require a dedicated graphic design app.
- Direct Feed Manipulation: Users can directly interact with their planned feed by dragging to swap posts (07:08) or pinning important content (07:14), making layout adjustments intuitive.
- Contextual Actions: Tapping any post in the grid brings up a clear menu of actions like 'Publish', 'Planify', and 'Split Photo', keeping relevant tools easily accessible.
- Comprehensive Calendar View: The app provides multiple calendar views (06:47, 08:15) that clearly display all scheduled content, giving users a high-level overview of their publishing pipeline.
Monetization & growth
Monetization is handled through a soft paywall presented after a personalization quiz. The app heavily promotes a 3-day free trial (01:02), which converts to a weekly subscription. The paywall itself is well-structured, first explaining the trial mechanics to build trust before showing the call-to-action. By gating the core functionality behind this trial, the app ensures that users who continue are highly invested in using its powerful features.
Who it’s for
This app is built for serious Instagram content creators, influencers, social media managers, and small businesses who care deeply about the aesthetic of their profile grid. The feature set, particularly the grid splitting and advanced editing tools, caters to users who want to create a highly curated and visually cohesive online presence without juggling multiple applications.
Notes & opportunities
While the feature set is robust, the user is dropped into an empty feed after connecting their account (01:42) with only a small pointer emoji as guidance. A more prominent tooltip or a brief guided tour of the main UI could improve the initial post-onboarding experience. Additionally, the extensive editing tools could benefit from short, embedded tutorials to help users discover their full potential.