What it does
Courtney Black Fitness is a personal training and nutrition app designed to guide users on their fitness journey. It provides a wide range of workout content, from real-time follow-along videos and structured programs to specific challenges. The app also includes a comprehensive nutrition component with a recipe library, meal planner, and a unique 'Calorie Assistant' to help users manage their diet.
Where it shines
The app's strength lies in its extensive content library and deep personalization. The onboarding quiz (01:25) is remarkably thorough, gathering information on goals, diet, and lifestyle to tailor the experience. The workout player itself is clean and functional, with clear timers and exercise demonstrations (07:55). A standout feature is the holistic health dashboard (13:31), which goes beyond workouts to let users track sleep, hydration, mood, and even keep a gratitude journal (13:56), positioning the app as an all-in-one wellness tool.
UX highlights
- The app effectively uses carousels and grids to display a large amount of content, such as workout challenges (03:04) and trainer selections (03:09), without feeling cluttered.
- Powerful multi-vector filtering allows users to quickly find workouts by type, duration, trainer, and body part (05:22), significantly reducing search friction.
- The workout planner (06:30) is a practical tool that lets users build their own weekly schedule by adding workouts from various sections of the app.
- The 'Calorie Assistant' (11:44) simplifies complex dieting concepts into a guided, multi-phase pathway, making it accessible for beginners.
- Progress tracking is visual and motivating, featuring side-by-side photo comparisons (12:57) and achievement badges for completed workouts.
- Interactive elements like sliders for logging sleep (13:39) and hydration (13:50) are intuitive and provide immediate visual feedback.
Monetization & growth
The app employs a hard paywall model, requiring users to sign up for a subscription after creating an account (00:33). It leads with a 14-day free trial for the monthly plan to lower the barrier to entry. The paywall screen clearly lists the benefits of subscribing and presents multiple plan options with savings highlighted for longer commitments (e.g., 'Save $110' for the annual plan). After the initial subscription, there are no other visible monetization prompts in the recorded flow.
Who it’s for
This app is geared towards individuals looking for a structured and guided approach to fitness and nutrition. It seems well-suited for both beginners, who would benefit from the detailed walkthroughs and guided plans, and intermediate users seeking variety in their routines. The inclusion of trainers specializing in different areas (e.g., pre/post-natal, boxing) suggests a broad target audience with diverse fitness needs. The holistic health features also appeal to users interested in overall wellness beyond just physical exercise.
Notes & opportunities
The onboarding flow is quite long and places the paywall before the personalization quiz. While this secures the conversion upfront, it might cause some users to drop off before experiencing how tailored the app can be. Testing a sequence where the quiz happens before the paywall could potentially increase conversion by demonstrating the app's value first. Additionally, the initial system permission prompts (00:00) appear without any warm-up screens, which could be an opportunity to add context and improve opt-in rates.