Coursiv – AI Tools Mastery

What it does

Coursiv is an educational app designed to teach users how to effectively use a wide range of AI tools. Through structured courses, interactive lessons, and hands-on exercises, it aims to help users develop practical skills in areas like prompt engineering, content creation, and digital marketing, positioning these skills as a path to professional growth and successful freelancing.

Where it shines

The app's strength lies in its highly structured and interactive approach to learning. The onboarding is a masterclass in personalization, using an exhaustive 25-question quiz (00:06 - 01:41) to build a detailed user profile before ever showing a paywall. This makes the subsequent 'Personal Growth Plan' feel genuinely tailored. Inside the app, lessons are not just passive reading. They include clever, gamified exercises, like a drag-and-drop prompt builder (03:56), that require active participation and reinforce learning concepts immediately.

UX highlights

Extensive Quiz: The onboarding quiz is incredibly thorough, covering everything from financial goals to work-life balance. This builds significant user investment.
Value Before Price: Before presenting the paywall, the app shows users a 'Freelancing Profile' (01:42) and a projected income growth chart (01:53), clearly articulating the value proposition based on their answers.
Interactive Lessons: Lessons move beyond text with 'Fill in the Gap' exercises that make learning hands-on and engaging.
Gamified Progress: Completing lessons rewards users with tokens (05:57), and the curriculum is broken down into clear, sequential levels, creating a strong sense of progression.
AI Toolkit: The app offers a library of specialized AI assistants (08:35), like 'Recipe Radar' and 'CreativeCopy,' which makes the power of AI feel accessible and task-oriented.
Social Proof Loader: A loading screen at 01:57 cleverly displays user testimonials, turning a wait time into a trust-building moment.

Monetization & growth

Coursiv presents a soft paywall after the extensive onboarding quiz. At 02:14, the user is shown two subscription options: a monthly plan and a weekly plan with a 3-day free trial. The screen highlights a 'SAVE 75%' discount for the monthly option and uses a comparison table to frame its daily cost as less than a cup of coffee. The user must subscribe or start a trial before they can create an account and access the app's content, making this a mandatory conversion point in the funnel.

Who it’s for

The app is clearly aimed at individuals looking to upskill in the rapidly growing field of artificial intelligence, particularly those interested in freelancing or enhancing their career prospects. The language and quiz questions target users who feel their current job lacks growth, has low income, or is too routine. It's designed for beginners who are curious about AI but may not know where to start, offering a structured path from foundational knowledge to practical application.

Notes & opportunities

The onboarding flow is exceptionally long, which could be a point of friction for users seeking immediate access. While it builds investment, it also risks significant drop-off. The app heavily relies on illustrated, AI-style avatars, which, while on-brand, can sometimes feel generic. A small opportunity could be to allow users to skip parts of the quiz or to introduce a core learning module earlier in the experience to demonstrate value more quickly.