What it does
WhatColors is an AI-powered personal stylist designed to help users understand what colors and styles suit them best. The app offers three main tools: a Color Analysis that determines your 'season' based on a selfie, an AI Stylist that grades your outfits on various metrics, and a Nail Color generator that suggests palettes based on your skin tone. It also includes a conversational AI for style questions and an outfit planning calendar.
Where it shines
The app's core loop is particularly effective. It allows users to fully engage with a feature, like uploading a photo for color analysis (00:46), and builds anticipation with a slick 'analyzing' animation (00:57). However, it strategically places the paywall (01:04) right before revealing the results. This 'try the action, pay for the result' model creates a powerful sense of investment and curiosity, making the subscription feel like the key to unlocking valuable, personalized information the user has already worked for.
UX highlights
- Guided AI Chat: Instead of a blank slate, the chat feature (03:13) provides a scrollable list of suggested prompts. This helps users understand the AI's capabilities and get value quickly without guesswork.
- Consistent AI Branding: The app uses a consistent scanning animation across all its analysis features (00:57, 02:11, 02:49), creating a recognizable brand identity for its 'AI working' moments.
- Modular Feature Access: The main dashboard at 00:37 clearly separates the three core tools, allowing users to self-select the feature that interests them most, with each path leading to the same Pro subscription.
- Outfit Calendar: The calendar feature (03:55) adds a layer of utility beyond simple analysis. It lets users save and plan their looks, encouraging repeat engagement and turning the app into a daily wardrobe tool.
Monetization & growth
The primary monetization strategy is a premium subscription, presented as 'WhatColors Pro'. The app uses a soft paywall, which appears after a user has completed the analysis step for any of the core features (01:04, 02:54). The paywall itself highlights the value proposition with a comparison table against industry alternatives and uses social proof with user testimonials (01:24). The app also includes a referral system, prompting for a code after onboarding (00:34) and providing an invite code in the settings.
Who it’s for
This app is for individuals interested in fashion, personal branding, and color theory who are looking for objective, data-driven advice on their style. It targets users who might be curious about professional color analysis but want a more accessible and instant digital alternative. The AI Stylist and chat features also appeal to those seeking quick feedback on outfits or style questions without needing to consult a human stylist.
Notes & opportunities
While the core loop is strong, the results of every major feature are completely locked behind the paywall. Offering a small, partial result for free (e.g., revealing just the #1 'best color') could potentially improve conversion by giving users a taste of the value before asking for payment. Additionally, while the scanning animation is consistent, creating slightly different visual treatments for each feature could make the experience feel less repetitive and more tailored to the specific analysis being performed.