Collect by WeTransfer

What it does

Collect by WeTransfer is a digital scrapbook for your ideas. It allows you to gather photos, videos, documents, and links from various sources and organize them into visual collections called 'boards'. The app is designed for creatives, collaborators, and anyone who needs a central place to save and arrange inspiration and project assets.

Where it shines

Collect stands out with its intelligent organization features. A great example is the AI-powered board creation at 01:37. After you select a batch of images, the app suggests relevant names for your new board, which removes a small but common point of friction. The app also excels at fluid multi-item management; selecting, moving, and deleting items within a board is intuitive, with clear visual feedback (02:40). Finally, the sharing functionality is straightforward, making it easy to collaborate or share inspiration with others by creating a simple link (03:27).

UX highlights

AI-Generated Suggestions: The app analyzes selected content to suggest board names (01:37), reducing the cognitive load required to get organized.
Clear Selection States: When managing items, a clean checkmark overlay and a bottom action bar make it obvious which items are selected and what actions are possible (02:41).
Central Floating Action Button: A persistent '+' button (01:15) serves as the primary entry point for adding any type of content, which simplifies the core user action.
Contextual Add Menu: Tapping the add button reveals a clear, icon-driven menu of content types you can add, from photos and files to notes and scans (01:16).
Visual Board Previews: Boards are represented by a collage of their content, making them easily scannable and visually appealing on the main screen (04:16).
Distinct Unsorted Area: The app provides a 'Sort Later' space for items that haven't been assigned to a board, functioning as a temporary inbox (03:58).

Monetization & growth

The app presents its 'Collect Pro' subscription early in the onboarding process (00:13) via a soft paywall. The paywall cleverly frames the free trial as an opt-in choice for users who are "Not sure yet," a tactic that builds trust. The pricing page highlights a discount for the annual plan to encourage a longer commitment. After subscribing, the app requires users to create a WeTransfer account, locking them into the broader ecosystem.

Who it’s for

Collect is ideal for visual thinkers, designers, artists, marketers, and students. Its primary use case is for mood boarding, collecting project references, and creating shared inspiration libraries. Anyone who frequently saves images and links from across the web and their device for creative or professional projects would find it useful.

Notes & opportunities

The app forces account creation immediately after the user subscribes (00:28). While this secures the user in their ecosystem, it could feel like a point of friction, as the user might expect immediate access to the features they just paid for. Additionally, the initial distinction between adding items to 'All Items' versus a specific board could be made clearer for new users to avoid confusion about where their content is being saved.