Collect by WeTransfer

What it does

Collect by WeTransfer is a visual organization tool designed to be a universal inbox for your ideas. The app allows users to save a wide variety of content, including photos, videos, documents, web links, and notes. These items can then be organized into visual collections called 'boards', which can be kept private or shared for collaboration.

Where it shines

Collect stands out in its ability to handle diverse media types with grace. The main 'All items' feed (03:27) seamlessly displays PDFs, images, and web links in a unified grid, reinforcing its core promise of collecting everything. The app also shows a spark of intelligence with its AI-powered board suggestions (01:12). After selecting a few images, it analyzes them and proposes relevant, thematic names, which streamlines the organization process and adds a touch of delight.

UX highlights

AI-assisted organization: The app doesn't just store files; it helps organize them. By suggesting board names based on content (01:18), it reduces the cognitive load on the user.
Unified content grid: All saved items, regardless of format, are presented in a cohesive masonry layout (03:27), creating a fluid browsing experience.
Clear item types: Each card in the grid is subtly badged with its type (e.g., .PDF, a website favicon), providing at-a-glance context without cluttering the UI.
Floating Action Button (FAB): A persistent '+' button (01:44) serves as the primary entry point for adding any type of new content, making the core action always accessible.
Multi-select from library: The photo import flow (01:01) uses the native iOS photo picker, allowing users to efficiently select multiple items at once.
Dedicated 'Sort Later' space: The app provides a default holding area for items not yet assigned to a board (03:40), acknowledging that organization is often a two-step process.

Monetization & growth

Monetization is introduced early. Immediately after a mandatory sign-up, the user is presented with a soft paywall (00:42) to upgrade to 'Collect Pro'. The offer focuses on a key premium feature: increased storage (200 GB) synced across devices. The paywall presents two options, Monthly and Yearly, with a 'Save 17%' badge on the annual plan to encourage a longer commitment. There is no free trial mentioned in this flow.

Who it’s for

Collect is likely for creatives, researchers, designers, and anyone involved in projects that require gathering inspiration from multiple sources. Its emphasis on visual boards makes it ideal for creating mood boards, brand kits, or project scrapbooks. The ability to save documents alongside images suggests it could also be useful for students or professionals organizing research materials.

Notes & opportunities

The mandatory sign-up before any interaction (00:10) is a point of high friction. Allowing users to create a single board locally before asking for an account could improve activation by demonstrating the app's value first. Additionally, while the AI board naming is excellent, the AI could be leveraged further to auto-tag items or suggest which existing board a new item might belong to.