CleanMy®Phone: Cleanup Storage

What it does

CleanMy®Phone is a utility app designed to help users declutter and organize their phone's photo library. It scans for and categorizes unnecessary files such as duplicates, similar photos, screenshots, and large videos, making it easy to delete them in bulk. Beyond cleaning, it also provides tools to organize photos into albums and a 'Phone Health' dashboard to monitor device performance and security.

Where it shines

The app excels in its structured and user-friendly cleaning workflow. After an initial scan (01:28), it doesn't just present a massive list of files. Instead, it groups them into clear, actionable categories like "Duplicates" and "Screenshots" (01:43). Tapping into a category reveals a dedicated interface for review, giving the user full control. The detailed duplicate viewer is particularly strong, automatically suggesting the best photo to keep with a star icon and providing tools for enhancing or favoriting images (02:04).

UX highlights

Animated onboarding: The initial feature carousel (00:11 - 00:52) uses slick animations to demonstrate the app's cleaning capabilities, effectively showing value before asking for payment.
Layered control: The cleaning process is multi-stepped. Users move from a high-level summary to a detailed review, preventing accidental deletion and building trust.
Smart suggestions: In duplicate sets, the app automatically marks the presumed best-quality photo with a star, simplifying the decision-making process for the user.
Beyond deletion: The app provides value-add features within the cleaning flow, such as one-tap photo enhancement (02:38) and the ability to favorite photos or add them to albums (02:44).
Comprehensive Health Dashboard: The "Phone Health" section (06:14) expands the app's utility beyond cleaning, offering security checks and a network speed test, which increases the app's overall value.
Clear feedback: After every cleaning action, the app presents a summary screen (01:58) that confirms how much space was saved and how many files were deleted, providing satisfying feedback.

Monetization & growth

The app presents a paywall early in the user journey, immediately after the onboarding carousel (00:53). It's a soft paywall that gates access to the core cleaning functionality. The primary offer is an annual subscription with a 3-day free trial, which is highlighted as the 'Popular' choice. Monthly and lifetime purchase options are also available, catering to different user preferences. The feature highlights on the paywall clearly list the benefits of the premium plan.

Who it’s for

This app is for anyone who feels overwhelmed by a cluttered photo library and wants a smart, guided way to reclaim storage space. It appeals to two main groups: users looking for a quick, one-and-done cleanup, and more meticulous users who want to carefully organize their photos without losing important memories. The addition of the Phone Health module also targets users interested in overall device maintenance and performance.

Notes & opportunities

While the app is highly polished, the permission prompts for notifications and tracking appear immediately at launch (00:07) without any context or warm-up screen. Explaining why these permissions are needed could improve opt-in rates. Additionally, the main dashboard after a scan presents multiple categories (01:43). A guided flow that suggests which category to start with could help new users who might feel overwhelmed by the choices.