What it does
Cleaner Kit is a mobile utility designed to help users free up space and organize their iPhone. The app scans for unnecessary files like duplicate photos, similar videos, old screenshots, and blurred images. It also includes tools for managing contacts, compressing large videos, and enhancing device security.
Where it shines
Cleaner Kit stands out with its engaging and interactive cleaning tools. The swipe-to-clean feature for photos (04:35) turns a tedious task into a quick, game-like experience, borrowing a familiar pattern from dating apps. The app also provides significant value beyond simple cleaning, offering detailed in-app tutorials (08:55) that teach users how to set up system-level features like custom charging animations.
UX highlights
- The app effectively visualizes its core benefit during onboarding with an animated storage bar that shows space being cleared (00:13).
- Cleaning tasks are broken down into logical, easy-to-understand categories like "Similar Photos," "Screenshots," and "Blurred," allowing users to tackle clutter methodically.
- The video compression tool (10:08) clearly shows the original and projected file sizes, helping users make informed decisions about quality versus space savings.
- The "Secret Space" feature (06:08) provides a secure, passcode-protected area for private photos and contacts, addressing user privacy concerns directly within the app.
- The app includes a built-in internet speed test (07:55), adding a useful utility that complements its device optimization theme.
Monetization & growth
Cleaner Kit employs an aggressive, multi-layered paywall strategy during its onboarding. The first paywall appears early at 00:28, offering a free trial with a prominent toggle. After the user subscribes, the app presents at least two more offers (00:54 and 01:14) before the main interface is fully accessible. This approach aims to maximize conversions by presenting the offer in different formats, but it may create friction for some users.
Who it’s for
This app is for iPhone users who are running low on storage or feel overwhelmed by digital clutter. It's particularly useful for those who take many photos and videos and need an efficient way to sort through duplicates and unnecessary files. The added security and utility features also appeal to users who want an all-in-one tool for maintaining their device's health and performance.
Notes & opportunities
The onboarding flow is very aggressive with permission requests and paywalls. Both ATT and notification prompts appear immediately (00:02, 00:11) without any context or warm-up. This could be off-putting and might be more effective if delayed until the user understands the app's value. Similarly, the series of paywalls could be consolidated into a single, more compelling offer to reduce redundancy and user fatigue.