Claude by Anthropic

What it does

Claude is a versatile AI assistant from Anthropic. It functions as a conversational chatbot that can answer questions, write text, analyze images, and perform complex reasoning tasks. Users can interact with it through a variety of inputs, including text, voice commands, and file or image uploads.

Where it shines

The app's strength lies in its flexibility and power. A user can seamlessly switch from typing a question about UI design (01:05) to speaking a follow-up query aloud in an interactive voice mode (01:54). It also demonstrates impressive multi-modal capability by accurately identifying a fish from an uploaded photo (03:44). The "Artifacts" feature (05:39) is another highlight, which transforms the general-purpose chatbot into a guided tool for specific tasks like generating a personalized bedtime story.

UX highlights

Multi-modal input: The app fluidly integrates text, voice, and image inputs into a single chat thread, allowing users to choose the most natural method for their query.
Artifacts as guided tools: Instead of requiring users to craft perfect prompts, artifacts like the Bedtime Story Generator (05:45) use multi-step wizards to build a complex request, making advanced features more accessible.
Clean, focused interface: The UI is minimal, centering the experience on the conversation. Key actions like adding files, using voice, and accessing history are tucked away but easily accessible.
Conversation management: Features like sharing a snapshot of a conversation (01:25), starring, renaming, and deleting chats (05:00) provide robust management tools for power users.
Voice customization: The ability to choose from several different AI voices during voice mode (02:38) adds a welcome layer of personalization to the experience.
Incognito chat: The option to start a private chat that isn't saved or used for training (04:05) is a thoughtful privacy feature.

Monetization & growth

The app's monetization strategy is visible at 00:49, where a soft paywall presents two subscription tiers: Pro and Max. The Pro plan incentivizes annual commitment with a "Save 10%" offer. The Max plan cleverly frames its value in terms of usage multipliers ("5x or 20x more usage than Pro") rather than a simple feature list. This strategy targets power users who understand their consumption needs. The paywall is not shown during onboarding, allowing users to experience the free product first.

Who it’s for

Claude appears to be for a broad audience, from students and professionals to creatives and developers. Its powerful reasoning and multi-modal features cater to users who need help with research, content creation, coding, and general problem-solving. The simplicity of the interface makes it accessible to casual users, while the advanced capabilities and management tools serve the needs of power users.

Notes & opportunities

While powerful, the distinction between the two "Max" plans (00:54) could be clearer. Both are billed monthly but offer different usage tiers, which might confuse some users at first glance. Additionally, the "Artifacts" feature is a standout, but its discovery is somewhat buried in the side menu (05:35). Surfacing these guided tools more prominently on the main screen could significantly increase their adoption and help new users discover the app's full potential.