What it does
Clarify is a comprehensive wellness and productivity app specifically designed for adults with ADHD. It combines elements of life coaching, habit formation, and community support to help users manage common challenges like distraction, emotional regulation, and lack of structure. The app provides personalized daily plans, guided sessions, and a unique 'Deep Work' focus timer to improve executive functioning skills.
Where it shines
Clarify stands out with its deeply empathetic and empowering approach to onboarding. Instead of focusing on deficits, it begins with a 'Strengths Discovery Quiz' (00:46) that reframes ADHD as a source of unique talents, culminating in a personalized 'Strengths Portrait' (01:35). Another highlight is the 'Commitment Contract' at 04:30, which uses a tactile tap-and-hold interaction to foster psychological buy-in before the subscription offer. The core 'Deep Work Room' (06:15) transforms focus sessions into an immersive, gamified experience, making productivity feel rewarding rather than a chore.
UX highlights
- Positive Reframing: The entire app, starting with onboarding, uses positive language, focusing on 'superpowers' and 'strengths' to build user confidence.
- Behavioral Hooks: The 'Commitment Contract' (04:30) and daily 'Pledges' (08:33) use psychological principles to increase user accountability and motivation.
- Gamified Focus: The 'Deep Work' timer (06:15) uses immersive visuals, soundscapes, and a point system to make focus sessions engaging and less intimidating.
- Layered Onboarding: The app strategically builds value through a multi-step onboarding process before presenting the paywall, ensuring the user understands the benefits first.
- Community Integration: Social proof and community engagement are woven throughout, from pledges showing other members (08:33) to a full-featured community space (13:15).
- Tactile Interactions: Unique interactions, like holding a fingerprint to commit or swiping away completed tasks in the focus timer, make the experience more tangible and satisfying.
Monetization & growth
Monetization is handled through a hard paywall that appears after the extensive onboarding quiz and commitment contract. At 04:55, the app presents a clear breakdown of how the free trial works, followed by the standard App Store subscription sheet for an annual plan with a 1-week free trial (05:15). For users who might hesitate, an alternative screen appears (05:03) offering both yearly and monthly plans without a trial. The app also includes growth loops like shareable quiz results and prompts to invite friends to community groups (14:10).
Who it’s for
The app is clearly tailored for adults who are either diagnosed with or suspect they have ADHD. The language and features address specific challenges like rejection sensitivity, emotional regulation, and executive dysfunction. It’s for individuals looking for a structured, supportive, and empowering tool that goes beyond a simple to-do list, offering coaching, community, and habit-building frameworks.
Notes & opportunities
The onboarding flow is quite long, which could be a point of friction for some users, although its engaging nature likely mitigates this. The app's value is heavily tied to its premium features, making the hard paywall a critical conversion point. While the community aspect is strong, the 'Follow Requests' screen encountered an error (12:50), indicating a potential technical bug that could disrupt the social experience.