Spoke (Circuit) Route Planner

What it does

Circuit Route Planner is a specialized navigation tool for delivery drivers and anyone needing to make multiple stops. The app's core function is to take a list of addresses and automatically calculate the most efficient route, accounting for factors like traffic. It also serves as a lightweight logistics tool, allowing drivers to manage package details, track delivery status, and organize their entire workday.

Where it shines

Circuit excels by focusing on the specific, real-world needs of its professional user base. The route optimization process is a key moment. Instead of a simple loading screen, the app builds trust by transparently showing the steps it's taking, like 'Analyzing your stops...' and 'Accounting for traffic...' (02:04). Another highlight is the granular control over each stop. At 01:45, we see a user not only adding an address but also assigning a color, a package count, and a stop type. This transforms a simple map into an actionable manifest. Finally, the 'Load vehicle' feature (02:22) is a standout, allowing drivers to map packages to specific locations in their vehicle, bridging the digital plan with the physical reality of their job.

UX highlights

Color-coded stops: Users can assign colors to stops (01:43), making it easy to visually group or prioritize parts of a long route list.
Pickup vs. Delivery: The app clearly distinguishes between stop types (05:37), a critical detail for courier and delivery workflows.
Detailed break scheduling: Users can add a break with a specific duration and time window (01:17), which is then factored into the overall route timing.
In-flight status updates: Drivers can mark stops as 'Delivered', 'Failed', or 'Picked up' during the route, providing a real-time progress log.
Package placement mapping: The 'Load vehicle' function (02:22) helps organize the physical loading of packages for faster retrieval at each stop.
Package ID system: The app can assign a unique ID to each stop (04:49), helping to match packages to their destination, regardless of route order.

Monetization & growth

Monetization is not presented during the initial onboarding, allowing users to experience the app's core functionality first. A subscription prompt is accessible from the main menu (07:04). The paywall screen is straightforward, presenting a single monthly plan with a 7-day free trial. It effectively communicates its value by highlighting the ability to 'optimize up to 500 stops per route' and includes scrolling social proof in the form of user testimonials to build trust and credibility.

Who it’s for

This app is clearly designed for professional drivers, such as couriers for services like FedEx or Amazon, local delivery drivers, and field service technicians. The feature set, including multi-stop optimization, package management, and detailed scheduling, directly addresses the daily challenges these professionals face. It's also suitable for anyone running errands with many destinations, but the professional toolkit is its main focus.

Notes & opportunities

The app is powerful, but some interactions could be refined. The error message when trying to re-optimize a route from a distant location (03:14) is blunt and could be more helpful, perhaps explaining when the feature would become available. The onboarding is so minimal that it might cause users to miss out on advanced features like Package ID or vehicle loading. A brief, optional product tour after the first route is created could improve feature discovery without adding initial friction.