BetterMe: Mental Health

What it does

BetterMe: Mental Health is a wellness app designed to provide a personalized toolkit for managing mental wellbeing. The app offers a wide range of content, including guided meditations, breathing exercises, multi-day courses, sleep stories, and ambient soundscapes. It positions itself as a holistic solution by tailoring a daily plan for users based on an extensive initial quiz covering their goals, emotions, and lifestyle habits.

Where it shines

BetterMe stands out by creating a powerful sense of personalization from the moment the app is opened. The marathon onboarding quiz (00:31 - 02:05) makes users feel heard and invested, culminating in a satisfying "Analyzing Your Goals" animation that promises a bespoke experience. The app also excels at immediate value delivery. Right after subscribing, it doesn't just drop you on a dashboard; it launches a relevant breathing exercise (02:36) tied to the user's quiz answers, instantly demonstrating its utility. The main dashboard (02:41) is thoughtfully structured into 'Morning,' 'Day,' and 'Evening' sections, providing a clear, guided path for daily engagement.

UX highlights

Structured Daily Plan: The main screen organizes content into a simple timeline, reducing cognitive load and guiding users on what to do next.
Interactive Breathing Guide: The breathing exercises use a clean, expanding and contracting animation (03:08) that serves as a visual guide, which can be customized with different audio and haptic feedback settings.
Layered Ambient Sounds: The 'Relax Sounds' feature (05:09) allows users to mix multiple soundscapes like 'Beach Waves' and 'Fire,' adjusting the volume of each to create a custom ambient environment.
Guided Support Chat: The support feature (05:45) includes pre-set common questions, which simplifies the process of getting help and introduces users to topics like mood journaling.
Content Variety: The app offers a rich mix of content formats, from short articles and single meditations to multi-day courses and sleep stories, catering to different user needs and time commitments.

Monetization & growth

The app's primary monetization strategy is a subscription, introduced via a free trial paywall at the end of the long onboarding quiz (02:17). This placement is strategic, as users have already invested significant time and provided personal data, making them more likely to convert. The paywall itself clearly outlines a timeline for the trial and billing. Additionally, the app features one-time in-app purchases for premium 'Sound Packs' (08:58), providing an alternative revenue stream.

Who it’s for

BetterMe is likely for individuals who are actively seeking a structured and guided approach to improving their mental health. The extensive onboarding suggests it targets users who are willing to invest time in setup for a highly personalized experience, rather than those looking for a quick, casual tool. Its broad range of content makes it suitable for beginners in meditation as well as those looking to address specific issues like stress, anxiety, or poor sleep.

Notes & opportunities

While the deep personalization is a strength, the length of the onboarding quiz could be a significant point of friction, potentially causing user drop-off before they even see the app's core value. The app could test a shorter quiz or an option to skip to a more generic plan. After completing an exercise, the app immediately asks for a rating (03:42) and then HealthKit permissions (03:40). Spacing these requests out might reduce prompt fatigue and improve opt-in rates.