What it does
BeHard is a structured self-improvement app centered on completing habit-forming challenges. It provides users with a framework to build discipline, track daily tasks, and visualize their progress over time. The app offers various challenges like "75 Soft" or "75 Hard" and allows users to create their own, all while providing tools like an AI coach and social accountability features.
Where it shines
BeHard's strength lies in its highly persuasive and motivational onboarding flow. The app masterfully builds user investment before ever asking for a payment. For example, it diagnoses a user's current "Discipline Score" at 02:07, creating a problem to solve. It then immediately presents a visual forecast of their transformation with an animated radar chart (02:12), showing a clear path to success. The most compelling moment is the digital contract at 02:25, where users physically sign to commit, which is a powerful psychological primer.
UX highlights
- Tangible Progress: The app excels at making progress feel real. The water logging interaction (04:52), where a user physically fills a glass, turns a chore into a delightful micro-game.
- Data as Narrative: The onboarding uses a radar chart (02:12 - 02:20) not just to show data, but to tell a story of future transformation, making the end goal feel attainable.
- Clear Information Hierarchy: The main dashboard (04:32) is clean and task-oriented. Each habit has its own card with a clear icon and a simple checkbox, making it easy to see what needs to be done at a glance.
- On-Demand Guidance: The AI Coach feature (06:12) provides instant support and motivation, answering user questions within the app and reducing the need to seek outside help.
- Flexible Customization: Users aren't locked into preset challenges. The app offers a robust challenge creator (07:08) where users can pick from a library of tasks to build a program that fits their specific goals.
Monetization & growth
BeHard employs a sophisticated, multi-step monetization strategy during onboarding. It first presents a standard subscription paywall at 02:43 with a significant "Save 72%" discount for the annual plan. If the user dismisses this, a special "One time offer" with a countdown timer and an even steeper 87% discount appears at 03:32, creating strong urgency. Later in the app, premium features like "Insights" (08:45) and the "AI Coach" after one free message (06:41) are gated behind paywalls, encouraging conversion through feature-locking.
Who it’s for
This app is designed for individuals seeking structure and accountability in their self-improvement journey. It targets users who are familiar with concepts like the "75 Hard" challenge or those who feel overwhelmed and need a clear, step-by-step plan to rebuild routines. The emphasis on discipline, tracking, and commitment suggests it's for people who are ready to make a significant change but need the right tools to stay on track.
Notes & opportunities
The onboarding flow is long and could risk user drop-off, though it is highly engaging. The AI Coach hitting a paywall after just one message (06:41) might feel abrupt and could be an opportunity to offer a few more free interactions to better demonstrate its value. Additionally, the app asks for numerous permissions (tracking, contacts, notifications, photos) in separate prompts (00:01, 04:10, 04:26, 06:01), which could be streamlined or better contextualized to reduce user friction.