App Showcase: 75 Days Challenge

What it does

BeHard is a self-improvement app designed to help users build discipline and consistency through structured challenges. Inspired by programs like "75 Hard," it provides a framework for daily tasks related to fitness, diet, reading, and mindfulness. The app personalizes these challenges based on a user's goals and current habits, offering a clear path to follow for a set number of days.

Where it shines

BeHard's strength lies in its masterful onboarding, which builds user commitment before ever showing the main interface. The flow is a masterclass in psychological framing. For example, after an extensive quiz, the app doesn't just present a generic plan. Instead, it calculates and reveals a "Discipline Score" (02:07), turning an abstract goal into a tangible number to improve. The most powerful moment comes at 02:25, where users are asked to physically sign a commitment contract with their finger. This small act of buy-in likely makes a huge difference in user motivation.

UX highlights

• Tangible Metrics: The app quantifies progress not just with task completion, but with a unique "Discipline Score" that gamifies the entire experience.
• Commitment Devices: The digital signature screen (02:25) is a standout feature that creates a strong sense of personal accountability from the very start.
• Layered Social Proof: Credibility is built gradually through a sequence of scientific claims (01:31), user ratings (01:34), and a dynamic global user map (00:21).
• Interactive Task Tracking: Logging tasks like water intake is made engaging with a visually satisfying glass-filling animation (04:54), making a mundane task feel rewarding.
• AI Coach Integration: An AI Coach (06:12) offers personalized tips, but cleverly gates its responses after one free message, creating a clear upsell opportunity for the Pro version.
• Challenge Customization: Users aren't locked into one path. They can easily change their challenge (07:02) or create a new one from scratch (07:08), providing flexibility.

Monetization & growth

The app employs a sophisticated, multi-layered paywall strategy. The initial onboarding presents a standard subscription page (02:42) with a significant discount for the annual plan. If the user declines, they are immediately shown a time-sensitive "One time offer" with an even steeper discount and a countdown timer to create urgency (03:31). This approach targets different user psychologies, maximizing conversion opportunities. Later, the app uses gamification with a "Special Gift" offer (08:22) to re-engage users who haven't subscribed. Gated features, like the AI coach and advanced insights, also serve as constant prompts to upgrade.

Who it’s for

This app is clearly for individuals looking for a structured, no-excuses approach to self-improvement. It targets people who are motivated by clear rules and measurable progress, and who may have struggled with consistency in the past. The branding and challenges likely appeal to those in the productivity, fitness, and bio-hacking communities who are familiar with concepts like the "75 Hard" challenge.

Notes & opportunities

While the onboarding is strong, the sheer length of the quiz could be a point of drop-off for less patient users. The immediate appearance of the App Tracking Transparency prompt (00:01) without a warm-up screen is an abrupt start. In the main app, the AI Coach hits a paywall after just one interaction (06:41), which might feel a bit too quick and could be tested with a slightly more generous free limit to better demonstrate its value before asking for an upgrade.