Step counter apps

Average Revenue

397.4k

Average Installs

118.5k

Average Onboarding Steps

13.82

Top App

MyFitnessPal: Calorie Counter

Most Common Paywall Type

Free Trial - Soft Paywall

Looking to boost your fitness by simply walking more? You're in luck. Step counter apps have transformed from basic pedometers into powerful, all-in-one health companions right on your phone. These apps go far beyond just tracking steps; many now offer features to monitor calorie intake, map your walking routes with GPS, and even provide personalized workout plans. Whether you're a seasoned walker aiming for a new personal best or just starting a journey towards 10,000 steps a day, there's an app tailored for you, with giants like MyFitnessPal: Calorie Counter offering comprehensive health tracking alongside its step counting features.

A look across the step counter app market reveals some fascinating trends. Monetization is strong, with apps generating an average of $397,352 in monthly revenue, though this figure is heavily influenced by top-tier apps. The demand is clearly there, with an average of over 118,500 new installs each month. To get users started, apps typically require about 14 onboarding steps to personalize the experience, a number that balances customization with user convenience. The dominant monetization model is the 'Free Trial - Soft Paywall,' which allows users to experience the app's benefits before committing to a subscription. This user-friendly approach, adopted by popular apps like Pacer Pedometer: Step Tracker, seems to be the winning formula for engaging and retaining a dedicated user base in this competitive space.

Featured apps

Every app above has a full screen-by-screen UX video — onboarding, paywall, and core flows with revenue context.
Get full access