Mental health therapy apps

Average Revenue

298.1k

Average Installs

48.7k

Average Onboarding Steps

12.56

Top App

Calm

Most Common Paywall Type

Free Trial - Soft Paywall

In today's fast-paced world, finding a moment of peace can feel like a luxury. That's where mental health and therapy apps come in, offering accessible support right from your pocket. These digital tools have become essential for managing stress, anxiety, and overall well-being. From guided meditations offered by giants like Calm and Headspace to specialized CBT exercises, there's an app tailored for nearly every need, making mental wellness more attainable than ever before for millions of users.

A closer look at the landscape of mental health apps reveals some fascinating trends. While the average monthly revenue across these apps is an impressive $298,077, this figure is heavily influenced by top performers like Calm, which brings in a staggering $4.75 million each month. On average, users can expect to go through about 13 steps to get set up, a process designed to personalize their experience from the start. The most common approach to monetization is the "Free Trial - Soft Paywall," giving users a chance to explore the features before committing. This user-friendly strategy, combined with an average of over 48,000 new installs per month, highlights a growing demand for accessible and effective mental health support. Apps like Finch: Self-Care Pet even introduce creative, gamified approaches to make daily self-care a more engaging and rewarding journey.

Featured apps

Every app above has a full screen-by-screen UX video — onboarding, paywall, and core flows with revenue context.
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