Meal prep apps

Average Revenue

435k

Average Installs

64.3k

Average Onboarding Steps

16.67

Top App

MyFitnessPal: Calorie Counter

Most Common Paywall Type

Free Trial - Soft Paywall

Navigating the world of nutrition and fitness can be overwhelming, but meal prep and calorie counter apps are changing the game. These digital companions make it easier than ever to plan meals, track nutrients, and work towards your health goals, whether you're looking to lose weight, build muscle, or simply eat healthier. The market for these apps is bustling, with the average app pulling in over $435,000 in revenue and 64,000 new installs each month, showing just how many people are turning to their phones for dietary guidance.

When you dive into this category, you'll find a wide range of experiences. On average, you can expect a fairly detailed setup process with about 17 onboarding steps to personalize your plan. The most common approach you'll encounter is a "Free Trial - Soft Paywall," giving you a chance to explore the features before committing to a subscription. Powerhouses like MyFitnessPal dominate the scene with massive user bases and revenue, offering extensive food databases and tracking features. Meanwhile, apps like BetterMe: Health Coaching combine meal planning with personalized workout programs and coaching, providing a more holistic approach to wellness. Whether you need a simple recipe finder or a comprehensive diet coach, there's likely an app built to fit your lifestyle.

Featured apps

Every app above has a full screen-by-screen UX video — onboarding, paywall, and core flows with revenue context.
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