Meal planner apps

Average Revenue

417k

Average Installs

60.5k

Average Onboarding Steps

16.02

Top App

MyFitnessPal: Calorie Counter

Most Common Paywall Type

Free Trial - Soft Paywall

If you've ever stared blankly into your fridge wondering what to make for dinner, you're not alone. Meal planner apps have exploded in popularity, offering a digital solution to the age-old question of "what's for dinner?". These apps do more than just provide recipes; they often help with calorie tracking, grocery list creation, and aligning meals with fitness goals. The market for these tools is thriving, with the average app pulling in over $417,000 in monthly revenue and racking up more than 60,000 new installs each month. It seems users are willing to invest in simplifying their mealtime routines.

Digging into the user experience, the average app takes you through about 16 steps to get fully set up, a process designed to tailor the experience to your specific dietary needs and goals. The most common approach to monetization is a soft paywall with a free trial, allowing you to test-drive the features before committing. While giants like MyFitnessPal dominate the space with extensive food databases and powerful tracking features, other apps like BetterMe combine meal planning with comprehensive health coaching. Whether you're a hardcore macro-tracker or just someone looking for delicious, easy-to-follow recipes, there's likely an app designed to make your life a little easier and a lot more delicious.

Featured apps

Every app above has a full screen-by-screen UX video — onboarding, paywall, and core flows with revenue context.
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