Hydration tracker apps

Average Revenue

389k

Average Installs

88k

Average Onboarding Steps

12.08

Top App

MyFitnessPal: Calorie Counter

Most Common Paywall Type

Free Trial - Soft Paywall

Staying on top of your health goals has never been easier, thanks to a booming market of wellness apps. While dedicated hydration trackers like Water tracker Waterllama are fantastic for focusing on a single goal, many users are turning to all-in-one solutions that manage everything from calorie intake to fitness activities. These comprehensive apps, often called calorie counters or macro trackers, serve as a digital health coach in your pocket, helping you understand your habits and make smarter choices for a healthier lifestyle.

Looking at the landscape, it's clear this is a thriving category. The average app pulls in a remarkable $389,020 in monthly revenue and over 88,000 new installs, though these numbers are lifted by giants like MyFitnessPal: Calorie Counter. Interestingly, the average user goes through about 12 onboarding steps, showing a willingness to set things up properly for a personalized experience. The dominant business model is the 'Free Trial - Soft Paywall', which lets you test drive the features before committing. This user-friendly approach has become the standard, allowing you to find the perfect fit for your wellness journey without an upfront cost.

Featured apps

Every app above has a full screen-by-screen UX video — onboarding, paywall, and core flows with revenue context.
Get full access