Goal setting apps

Average Revenue

448.9k

Average Installs

90.3k

Average Onboarding Steps

16.08

Top App

MyFitnessPal: Calorie Counter

Most Common Paywall Type

Free Trial - Soft Paywall

Goal setting apps are powerful tools designed to help you organize your life, build positive habits, and achieve your personal objectives. Whether you're focused on fitness, nutrition, productivity, or financial management, there's a specialized app to guide you. From simple to-do lists to comprehensive platforms with AI coaching, this diverse category offers something for everyone looking to make meaningful changes.

Digging into the data on goal setting apps reveals some fascinating trends across the market. On average, users go through about 16 steps to get fully onboarded, showing that apps are investing in personalized setups without being overly burdensome. The most common way these apps make money is through a 'Free Trial - Soft Paywall,' which gives users a chance to try before they buy. The market is quite lucrative, with the average app pulling in over $448,000 a month and securing more than 90,000 new installs. While many apps perform well, some are clear leaders. `MyFitnessPal: Calorie Counter` is a giant in the space, generating immense revenue with its robust calorie and nutrition tracking features. Other apps like `BetterMe: Health Coaching` and `Cal AI - Calorie Tracker` also see huge success by offering comprehensive, tailored plans that combine fitness, nutrition, and coaching. This shows a clear trend towards all-in-one solutions that help users manage their health and productivity from a single platform.

Featured apps

Every app above has a full screen-by-screen UX video — onboarding, paywall, and core flows with revenue context.
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