Under Armour

$<5k revenue, 4.8 rating

App walkthrough
0:00 / 13:43

Onboarding flow, Paywall & Inside the App

Watch the full screen-by-screen UX video of Under Armour with onboarding, paywall, and every core flow.

App launch screen displaying the centered Under Armour logo on a white square against a black background with vertical red side accents.
Permission prompt asking to allow Under Armour to track activity across apps, with options to allow or ask the app not to track.
Home screen featuring a login prompt, stories section, and shop by sport cards for baseball and basketball.
Under Armour login form with email and password fields, a Log In button, and a Create Account link.
Account creation form for UA Rewards with filled email and password fields, met password requirements, and a Create Account button.
Home screen featuring a personalized greeting, an account login prompt, story and sport categories, and a bottom navigation bar.
Account setup form with filled name fields, a birthday rewards promotion card, and a red Finish button.
Home screen of the Under Armour shopping app with a personalized greeting, a notification discount promo, a story carousel, and Shop by Sport categories.
Subscription modal offering a 15 percent discount for push notifications and SMS text opt-ins, with a disabled subscribe button.Unlock Pro
Marketing opt-in modal offering a 15 percent discount for push and text notifications, with selected checkboxes and a subscribe button.Unlock Pro
Marketing subscription form with push and SMS toggle options, a pre-filled phone number field, legal disclaimers, a numeric keypad, and a Subscribe Now button.Unlock Pro
Permission screen displaying a system notification request modal over the app home page with Don't Allow and Allow buttons.Unlock Pro
Home screen featuring a shopping app feed with a centered SMS confirmation modal and an Ok button.Unlock Pro
Home screen greeting Julia with a story carousel, Shop By Sport category cards for baseball and basketball, and a bottom navigation bar.Unlock Pro
Full-screen product promotion for the No Weigh Backpack with descriptive text and a Shop Now button.Unlock Pro
System share sheet modal displaying a product preview for the UA No Weigh Backpack, app sharing options, and a vertical list of actions.Unlock Pro
Product catalog grid displaying yoga and pilates gear with fifty-one results, product cards, prices, and a bottom navigation bar.Unlock Pro
Filter and sort modal with options for sorting, gender, and product category, featuring a clear all button and a show results action.Unlock Pro
Filter and sort modal screen with sections for category, color, and size, featuring a clear all option and a show results button.Unlock Pro
Filter and sort screen displaying categories with checkboxes, a selected price range option, and a Show 11 Results button at the bottom.Unlock Pro
Filter and sort modal with active filter tags, best sellers sort option selected, and a show results button.Unlock Pro
Yoga and pilates product feed displaying a two-column grid of sports bras with prices, filters, and bottom navigation.Unlock Pro
Checkout screen showing a product configuration modal with size and color options for a sports bra and an Add to Bag button.Unlock Pro
Product listing overlayed with an add to bag modal for the UA Infinity 2.0 Low sports bra, showing color and size options with an Add to Bag button.Unlock Pro
Product listing grid for Yoga and Pilates apparel displaying eleven results, product cards with pricing, and a bottom navigation bar.Unlock Pro
Content feed showing Yoga and Pilates results in a product grid with a success toast confirmation for saved items at the bottom.Unlock Pro
Add to bag modal for an athletic jacket with size and color options selected, pricing details, and an Add to Bag button.Unlock Pro
Product detail page for a women's jacket featuring a saved items instructional modal with an Ok button.Unlock Pro
Product detail screen for a women's athletic jacket showing price, color and size selection, and a Set as Preferred button.Unlock Pro
Product sharing screen displaying an iOS share sheet modal over an Under Armour jacket product page with a list of sharing options.Unlock Pro
Outfit shopping screen featuring a hero image of a model and a bottom modal with two product cards and prices.Unlock Pro
Product customization modal displaying the UA Motion item with color and size options selected, and an Add to Bag button.Unlock Pro
Product sizing screen with Extra Small and Fitted options selected, an Add to Bag button, and links for size charts and store availability.Unlock Pro
Product detail configuration modal with a medium size selected, fit options, and an Add to Bag button.Unlock Pro
Size guide modal for women's tops displaying a measurement diagram, centimeter unit tabs, and a detailed size conversion table.Unlock Pro
Store locator form with an empty Zip Code input field and a disabled SELECT STORE button.Unlock Pro
Help center article page in the Under Armour app displaying return and exchange policies and a list of related support articles.Unlock Pro
Product detail modal for an Under Armour apparel item featuring product DNA, specifications, and care instructions with a close button.Unlock Pro
Product review screen for UA MOTION with an aggregate rating summary, a list of user reviews, and a Write a Review button.Unlock Pro
Product review modal displaying detailed customer feedback, sliders, and a Write a Review button.Unlock Pro
Review form modal for UA Motion with a product image, star rating, text input fields, and a photo upload button.Unlock Pro
Review submission form with input fields, two checked agreements, and a red Submit button.Unlock Pro
Review submission form with a modal error stating the nickname is already taken and an Ok button.Unlock Pro
Review submission confirmation screen displaying a thank you message, moderation notice, and a Continue Shopping button.Unlock Pro
Home screen featuring a personalized greeting, a hero promotion for the No Weigh Backpack with a Shop Now link, and a bottom navigation bar.Unlock Pro
Product feed showing a two-column grid of athletic apparel and gear cards with prices and quick-add buttons.Unlock Pro
Product detail page for an athletic cap displaying price, color, and size selection with a bottom navigation bar.Unlock Pro
Home screen featuring a personalized greeting, category cards for women, men, and kids, and a lifestyle product grid with a bottom navigation bar.Unlock Pro
Product grid for women's new athletic releases displaying 346 results with items like a backpack and tank top, plus filter and search options.Unlock Pro
Social shopping feed with a two-column grid of lifestyle and product images under the title Shop Our Instagram.Unlock Pro
Content feed featuring a soccer celebration photo, a championship caption, and a discounted product card for soccer cleats.Unlock Pro
Product detail page for the UA Shadow Elite 3 FG athletic shoe with size 12 selected, low stock warning, and Add to Bag button.Unlock Pro
Product detail screen for an athletic shoe showing pricing, a size 12 selection, and an Add to Bag button.Unlock Pro
Content feed featuring a full-screen workout demonstration video with a top back icon and a bottom navigation bar.Unlock Pro
Category navigation screen featuring an image carousel and a vertical list of shopping sections with the Categories tab selected.Unlock Pro
Product feed showing a two-column grid of new shoe releases with prices, promotional tags, and a results count.Unlock Pro
Product listing screen displaying a two-column grid of new arrival athletic apparel with a results count and bottom navigation.Unlock Pro
Product configuration modal showing item details, discounted pricing, size and color options, and an Add to Bag button.Unlock Pro
Search screen featuring a top search bar, trending tags, and featured cards for HeatGear and ColdGear collections with a bottom navigation bar.Unlock Pro
Search screen with the query Jacket entered in the search bar, a list of suggested jacket searches below, and the system keyboard.Unlock Pro
Permission request screen in the Under Armour app asking to access the camera for barcode scanning, featuring Allow and Don't Allow buttons.Unlock Pro
Under Armour product scanner modal with a central scanning frame, instructions to center the code, and a close button.Unlock Pro
Checkout screen displaying a list of cart items, an estimated total, a free shipping banner, and a Checkout button.Unlock Pro
Shopping cart screen listing athletic apparel items with a free returns banner, estimated total, and a checkout button.Unlock Pro
Shopping bag screen displaying a list of product cards and an item removal confirmation modal with Cancel and Remove buttons.Unlock Pro
Checkout screen listing three athletic apparel and footwear items with prices, an estimated total, and a checkout button.Unlock Pro
Checkout shopping bag screen listing three athletic products with prices, an estimated total, and a checkout button.Unlock Pro
Shopping cart screen showing two items, order summary with a seventy dollar total, and a checkout button.Unlock Pro
Discount and gift card modal window displaying three selectable options to apply promo codes, special discounts, or gift cards.Unlock Pro
Promo code entry screen with an empty state illustration, an empty input field, and a disabled Apply button.Unlock Pro
Verification eligibility screen listing categories with Military selected and a Verify with ID.me button.Unlock Pro
Gift card entry form with an empty gift card number input field and a disabled Next button.Unlock Pro
Under Armour rewards modal showing zero available points and a message that no UA rewards are currently available.Unlock Pro
Gift option form with a message input area and two gift box kit product cards featuring prices and quantity selectors.Unlock Pro
Gift option form with an optional message input and two product cards for gift box kits with quantity selectors.Unlock Pro
Checkout screen displaying an order summary, estimated total, saved items list, and a prominent checkout button.Unlock Pro
Product variant selection screen with color swatches, size options, and an Add to Bag button.Unlock Pro
Checkout screen displaying an order summary for four items, rewards options, saved items carousel, and a sticky checkout button.Unlock Pro
Checkout screen listing delivery, payment, and discount options with an order total and a Place Order button.Unlock Pro
Shipping address form with pre-filled name, city, state, and zip code fields, an empty street address field, and a disabled save button.Unlock Pro
Shipping address form with pre-filled name and address fields, an autocomplete suggestion list, and a Save button.Unlock Pro
Shipping address form with prefilled input fields for name and address details, and a bottom SAVE button.Unlock Pro
Shipping address form with populated input fields and a bottom validation modal stating the address may be incorrect.Unlock Pro
Checkout screen with delivery details, shipping method, and a Place Order button at the bottom.Unlock Pro
Payment method selection screen listing credit or debit card, PayPal, and Klarna options with a back button at the top.Unlock Pro
Payment and billing management settings screen with options to add cards and a billing address, featuring a disabled save button.Unlock Pro
Payment card form modal with empty fields for name, number, expiration date, and CVV, plus a disabled Save button.Unlock Pro
PayPal login and checkout screen with an email input field, a Next button, and a return link to Under Armour.Unlock Pro
Checkout screen detailing summary, delivery, shipping, and Klarna payment sections with an order total and a red checkout button.Unlock Pro
Klarna checkout modal with a close button and a Pay with Klarna action button.Unlock Pro
Checkout bag screen displaying an order summary for four items, saved items, and a sticky checkout footer.Unlock Pro
Profile screen with a personalized greeting and grouped lists of navigation links for account settings, order history, and support.Unlock Pro
Saved items list showing athletic apparel and footwear product cards with sizes, prices, and add to bag buttons.Unlock Pro
Saved items list displaying athletic apparel and footwear cards with prices, color options, and add-to-bag icons.Unlock Pro
Empty state messages screen showing No New Messages and a Start Exploring call-to-action button.Unlock Pro
Rewards locker dashboard displaying zero loyalty points, member perks, and a profile update card.Unlock Pro
Digital wallet pass for UA Rewards displaying user details, an athlete photo, a barcode, and an Add button.Unlock Pro
Rewards dashboard showing a zero points balance and horizontal scrolling sections for member perks and online checkout wins.Unlock Pro
Order history empty state screen displaying a message that there are no past orders and a Go Shop button.Unlock Pro
Order history screen displaying the Returns tab with an empty state message indicating no returns are associated with the account.Unlock Pro
Settings screen displaying Account and App Settings lists with profile options and preference toggles for Face ID, notifications, and location services.Unlock Pro
User profile settings screen displaying personal information fields and an edit button.Unlock Pro
Checkout delivery address screen displaying a default shipping address card and an add new address button.Unlock Pro
Settings screen displaying saved credit and debit cards, a billing address, and an add new address button.Unlock Pro
Account deletion confirmation screen listing data to be erased, with a user email address and a delete account button.Unlock Pro
Preferred Sizes settings screen with the Mens tab selected and a list of clothing and footwear size categories.Unlock Pro
Apparel size selection modal with a list of sizes, Extra Large selected, Clear and Save actions, and a size chart link.Unlock Pro
Preferred sizes settings screen with a segmented control for gender categories, featuring a list of apparel and footwear size preferences with women selected.Unlock Pro
Apparel size selection form in Under Armour with Extra Extra Large selected and a Save button.Unlock Pro
Preferred sizes settings screen with the Boys tab selected, showing categories for tops, bottoms, and footwear.Unlock Pro
Size preferences settings screen displaying category tabs with Girls selected, followed by a list of size options for tops, bottoms, and footwear.Unlock Pro
Preference selection screen with sections to follow athletes, shop by demographic, and choose sports interests, with a Save button.Unlock Pro
Preferences settings screen with category and sports interest selection grids, a save button, and a bottom navigation bar.Unlock Pro
Order tracking form with empty input fields for order number and email address, and a Track Status button.Unlock Pro
Help screen listing customer support options including text, phone, and FAQ links with a bottom navigation bar.Unlock Pro
Under Armour help center screen displaying self-service cards for tracking orders, starting returns, and finding stores with a search bar.Unlock Pro
Settings menu listing account, order history, and preferences options with a Log Out button and bottom navigation bar.Unlock Pro
Under Armour app feedback form with a star rating input and a Submit Feedback button inside an in-app browser.Unlock Pro
Privacy Center settings screen listing legal and data management options with a bottom navigation bar.Unlock Pro
Under Armour Privacy Center screen featuring a search bar, Terms And Conditions Of Use, and a Contact Us link.Unlock Pro
Settings screen featuring a list of account options and a logout confirmation modal overlay with Cancel and Log Out buttons.Unlock Pro

About Under Armour

A dedicated mobile shopping application for purchasing Under Armour athletic apparel, footwear, and performance gear for all athletes.

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