App Showcase: Zepp

What it does

Zepp serves as a central hub for health and fitness data, designed primarily to work with Amazfit and Zepp wearable devices. The app tracks a wide range of metrics, including daily steps, calories burned, weight, and sleep patterns. It also offers detailed workout tracking for various activities, menstrual cycle prediction, and tools for setting and monitoring personal wellness goals.

Where it shines

Zepp stands out in its detailed data management and user customization. The weight tracking feature, for example, allows for logging entries for multiple users (04:04), which is perfect for families sharing a smart scale. The app also provides impressive control over the user interface; at 08:27, the user reorders the modules on their workout screen using a 'Card Sequence' editor, tailoring the layout to their priorities. Furthermore, the workout settings include advanced tools like a pace alert and an adjustable metronome (07:01), features typically found in more specialized running apps.

UX highlights

• Direct Data Entry: The app uses clean, straightforward forms for data input, such as the initial profile setup (00:54) and menstrual cycle configuration (04:17).
• Granular Data Views: Users can easily switch between daily, weekly, monthly, and yearly views for metrics like steps and weight, allowing for both quick checks and long-term trend analysis (02:15).
• Contextual Information: Tapping on help icons, like the one for calories (02:21), provides useful, context-specific explanations without cluttering the main interface.
• Multi-User Logging: The ability to switch between profiles like 'J' and 'JJ' on the weight screen (04:05) is a thoughtful touch for family use.
• Explicit Permission Requests: The app clearly asks for necessary permissions like camera access for QR code scanning (01:51) after explaining the need.
• Dashboard Customization: The 'Card Sequence' feature (08:27) empowers users to personalize their experience by rearranging content blocks.

Monetization & growth

No direct monetization methods like paywalls or subscriptions are visible in this recording. The app's business model appears to be centered on supporting the sale of Zepp and Amazfit hardware devices. By providing a robust and free software experience, the company enhances the value of its physical products. Growth is likely driven by hardware sales and word-of-mouth within the product ecosystem.

Who it’s for

The app is clearly intended for owners of Amazfit or Zepp smartwatches, bands, and scales. Its feature set appeals to a broad audience, from individuals beginning their fitness journey to more dedicated athletes who would appreciate features like VO2 Max tracking and workout metronomes. The inclusion of family sharing and menstrual cycle tracking also makes it a versatile tool for household wellness management.

Notes & opportunities

While functionally rich, the app could benefit from a more engaging onboarding experience. The initial setup is a series of forms and permission prompts, which, while necessary, could feel tedious. There's an opportunity to introduce some of the app's value earlier to build user motivation. Additionally, the main dashboard's empty state (02:00) could be more inspiring, perhaps offering suggestions or a guided tour instead of just showing zeroed-out metrics.