What it does
Wiser offers a library of non-fiction book and podcast summaries, condensed into 15-minute reads or listens. The app aims to help users absorb key ideas and insights from popular titles without the time commitment of full-length books. It heavily emphasizes personalization, using an initial quiz to tailor a content feed and learning plan for each user.
Where it shines
Wiser's strength lies in its structured and persuasive onboarding journey. It transforms a simple sign-up into an interactive personalization experience. The multi-step quiz (00:42) makes users feel like active participants in crafting their learning path. This investment is rewarded with a powerful, quantified value proposition screen (02:04) that contrasts reading 3 books a year with a potential 60+ using the app. This clear, benefit-driven framing sets the stage effectively for the subscription offer that follows.
UX highlights
- Interactive Goal Setting: Instead of static buttons, the app uses a dynamic scrolling wheel for setting daily reading goals (01:06), a small but engaging touch.
- Reader Customization: The reading interface offers robust display settings (03:19), allowing users to change background colors and fonts to suit their preferences, which is crucial for a reading-focused app.
- Seamless Learning Loop: The ability to highlight text while reading (02:46) and then have those highlights automatically converted into reviewable flashcards (09:25) is a standout feature. It connects passive consumption with active recall.
- Bite-Sized Insights: The home screen features "Key Insights" (02:25) and daily quotes (06:23), providing immediate, snackable value for users who may not have time for a full summary.
- Clear Content Structure: Book summaries are broken down into a navigable list of chapters (03:13), allowing users to easily jump to the most relevant sections.
Monetization & growth
Wiser uses a free-trial model with a paywall presented at the end of the onboarding flow. The monetization strategy is introduced with a "Free trial guide" (02:07) that visually explains the trial timeline, building transparency. It then presents three subscription plans (02:11), highlighting the annual option as the best value with a "Save $66" tag. The price is broken down into a daily cost ("Only $0.2/day"), a common tactic to make the annual fee seem more manageable. The purchase is a standard, low-friction App Store subscription (02:15).
Who it’s for
The app is clearly aimed at individuals focused on personal and professional development who are time-poor. The content categories like Motivation, Leadership, and Time-Management suggest a target audience of ambitious professionals, students, and lifelong learners. The dual text-and-audio format caters to different consumption habits, such as listening during a commute or reading over a coffee.
Notes & opportunities
The user experience is generally smooth, but there are small areas for improvement. The search functionality returned a "No book found!" message for a common term (08:21), which could be a point of frustration. Instead of a dead end, this screen could suggest popular books or alternative search terms. Additionally, after finishing a summary, the feedback mechanism (04:32) is quite detailed. Simplifying this interaction might increase the completion rate for user feedback.