WhatSticker - Sticker Maker

What it does

WhatSticker is a mobile app designed for creating, discovering, and sharing custom stickers for messaging platforms. It functions as both a powerful creative tool and a social community. Users can browse an extensive library of sticker packs made by other creators or build their own using photos, GIFs, and AI-powered features.

Where it shines

The app's strength lies in its versatile creation suite. The AI Face Swap feature (05:18) is a standout, allowing users to effortlessly create funny, shareable memes by putting their face onto popular templates. The standard sticker editor is also robust, offering tools for automatic background removal (06:39), text overlays with custom fonts, and even applying cartoon filters to images (07:44).

UX highlights

Clear Social Proof: The app prominently displays download and like counts on all sticker packs (00:51), helping users quickly identify popular and high-quality content.
Multi-Modal Creation: Users aren't limited to one creation method. The app offers multiple entry points for creativity, including the Photo Library, Giphy integration, and the novel AI tools (04:44).
Deferred Profile Setup: Instead of demanding a full profile upfront, the app lets users explore and even subscribe first. It prompts for profile completion only after a user has signed in (03:20), reducing initial friction.
Creator-Centric Design: The entire app is structured around creators. Following a creator (01:09) and receiving notifications about their new packs builds a strong retention loop.
Streamlined Editing: Features like one-tap background removal and simple text editing make the sticker creation process accessible even for non-designers.

Monetization & growth

The app employs an aggressive monetization strategy. A paywall is presented almost immediately after the user opens the app for the first time (00:15). It offers a 7-day free trial that converts to a weekly subscription, with options for monthly and yearly plans also available (00:20). Growth appears to be driven by the shareability of the content and the built-in creator community, which encourages user-generated content and organic discovery.

Who it’s for

This app is for anyone who frequently uses stickers in messaging apps like WhatsApp or Telegram and wants to personalize their communication. It caters to two main groups: casual users who want to find and download unique stickers, and creative users who enjoy making and sharing their own content, from simple memes to animated GIFs.

Notes & opportunities

While effective, the immediate and unavoidable paywall may deter users who prefer to test an app's core functionality before committing to a trial. Additionally, the feature labeled "AI avatars" (04:44) actually leads to a "Face Swap" tool. This could create a slight disconnect in user expectations, though the feature itself is compelling. Clarifying this label could improve the user experience.