What it does
WhatSticker is a comprehensive sticker platform for mobile messaging. It combines a powerful creation suite with a vast, community-driven library. Users can create their own static stickers from photos, animated stickers from videos or GIFs, and even generate custom AI avatars. Beyond creation, the app functions as a social network for sticker enthusiasts, allowing them to discover and download packs from other creators, follow their favorite artists, and share content.
Where it shines
The app makes a strong first impression with a high-energy onboarding flow (00:05) that acts as a sizzle reel for its best features. Instead of a boring tutorial, it immediately shows off its powerful AI tools, like automatic background removal (00:40). The sticker creation process itself is robust, offering separate, intuitive paths for making animated and static stickers (04:09). Finally, the community aspect is well-integrated, with clear options to follow creators (02:00) and explore trending content, turning a simple utility into an engaging platform.
UX highlights
- Contextual Creation: The main 'create' button (04:09) opens a menu with distinct options for 'Animated', 'Static', and 'AI' stickers. This funnels user intent effectively and simplifies the editor interface for each task.
- Multi-layered Engagement: The app goes beyond just downloading packs. Users can like individual stickers (02:26), follow creators, and share packs via links or codes, fostering a strong sense of community.
- Creator-Centric Design: Profiles for creators are highlighted, showing follower counts and all their published packs in one place. This encourages high-quality submissions and gives users a reason to keep coming back.
- AI Made Simple: Complex features like background removal are executed with a single tap. The animated demonstration during onboarding (00:40) makes the technology feel accessible and magical.
- Tri-modal Search: The search function (03:29) is split into 'Packs,' 'Stickers,' and 'Creators,' allowing users to find exactly what they're looking for, whether it's a specific piece of content or a new artist to follow.
Monetization & growth
WhatSticker employs a free trial model, fronted by a prominent paywall early in the user journey (00:54). This paywall is strategically placed after a compelling showcase of premium features, which likely improves conversion. The app presents two simple subscription options (Weekly and Yearly), both with a 7-day free trial. Growth is driven by social features. An in-app rating prompt appears after the user has engaged with the app (01:24), and the ability to share sticker packs and creator profiles encourages viral loops.
Who it’s for
This app is ideal for highly social users who communicate frequently through messaging apps like WhatsApp and Telegram. It appeals to two main groups: content consumers who want an endless supply of fresh, trendy, and niche stickers, and content creators who enjoy making and sharing their own visual expressions. The AI and meme-generation tools also make it a great fit for users who want to create funny, personalized content without needing advanced editing skills.
Notes & opportunities
The post-subscription experience could be improved. After payment confirmation, the user is immediately shown a system-level tracking permission prompt (01:13), which feels abrupt. A dedicated welcome screen could provide a smoother transition. While the main feed is rich with content, it might feel slightly overwhelming for a first-time user. A more curated or simplified initial view could help ease users into the vast library.