Weight Loss Walking by Slimkit

What it does

Weight Loss Walking by Slimkit is a fitness application designed to help users lose weight through structured walking programs. The app creates personalized daily and weekly workout plans based on a user's goals, fitness level, and physical parameters. It functions as a workout tracker, pedometer, and motivational coach, offering guided sessions, progress statistics, and supplementary features like meal plans and a water tracker.

Where it shines

The app's most impressive moment is its detailed and intelligent onboarding. The process (00:05 - 01:20) feels less like a setup and more like a consultation, asking for nuanced details like body type and event-based motivations. It immediately turns that data into a tangible insight by calculating and displaying the user's BMI (01:17), which builds instant credibility. Another standout feature is the camera-based heart rate monitor (02:41), which measures the user's resting heart rate to establish workout zones, adding a layer of scientific legitimacy to the program.

UX highlights

The onboarding quiz is framed by a friendly AI coach, making the extensive data collection feel conversational rather than clinical (00:05).
Avatar selection (00:20) provides an early touch of personalization and ownership for the user.
The main dashboard (02:00) is clearly organized, showing daily steps, a weekly program, and key metrics at a glance.
The workout player (03:29) uses clear visual timers and provides audio cues, allowing for a heads-up experience.
Gamification is present through a competitive leaderboard (05:30), encouraging social engagement and consistency.
After a workout, the app asks for subjective feedback on difficulty (04:21), using this data to potentially adjust future plans.

Monetization & growth

The app employs a multi-layered monetization strategy. The primary paywall appears at 01:34, strategically placed after the user has invested time in the personalization quiz and seen their plan being 'built'. For users who decline, it presents a secondary, lower-cost offer for a workbook to 'boost' their walking (01:43). Later, another special offer with a free trial appears (02:35), attempting to convert users after they've had a brief look at the main interface. This approach shows a sophisticated understanding of capturing users at different points of intent.

Who it’s for

This app is primarily for individuals new to fitness or those looking for a low-impact exercise routine to lose weight. The 'Beginner' level, detailed guidance, and focus on walking make it accessible to a broad audience that might be intimidated by high-intensity workout apps. The goal-oriented structure also suits users who need a clear, step-by-step plan to stay motivated, especially those preparing for a specific event like a vacation or wedding.

Notes & opportunities

While the personalization is strong, the sheer length of the onboarding quiz could be a point of drop-off for some users. The app could test shortening the initial quiz and gathering more details later. Additionally, the camera-based heart rate monitor is a clever feature, but its accuracy and utility could be better explained to build user confidence. Finally, while most of the app is free to explore, core features like the meal plan are locked, which could be made clearer earlier in the experience.