Walking Weight Loss | WalkFit

What it does

WalkFit is a mobile fitness application designed to help users lose weight through personalized walking plans. The app's core premise is that by understanding a user's goals, current fitness level, lifestyle, and habits, it can generate a tailored daily walking regimen to achieve specific weight and body composition targets.

Where it shines

WalkFit's primary strength lies in its exceptionally detailed onboarding process. Instead of a generic setup, it employs a lengthy quiz that feels more like a consultation. This process excels at building perceived value, for example, by asking about the root causes of weight gain (01:23), which signals a deeper, more empathetic approach. It provides immediate value with a real-time BMI calculation (01:44), making the user feel understood before they've even started a workout. The experience culminates in a compelling plan summary (02:07) that makes the subsequent subscription offer feel like a logical next step.

UX highlights

Interactive Selections: The app frequently uses visual, interactive elements over plain text. For instance, users tap directly on an avatar to select which body parts to tone (00:34), a more engaging method than a standard list.
Real-Time Feedback: Data input is immediately rewarded with insights. When a user enters their weight, their BMI is instantly calculated and shown on a helpful gauge (01:47), transforming data collection into a value-add moment.
Empathetic Pacing: The app thoughtfully breaks up its long quiz. At 01:29, after asking sensitive questions, it pauses to display a supportive message, which helps maintain user motivation.
Anticipation Building: Before revealing the subscription plans, the app shows a "Creating your personal walking plan..." animation (02:10). This builds anticipation and reinforces the idea that a custom, valuable asset is being generated.
Goal Anchoring: The quiz asks if the user is preparing for a special occasion (02:00). This anchors the weight loss goal to a specific, motivating event and timeline, increasing the user's personal investment.

Monetization & growth

Monetization is handled through a hard paywall presented immediately after the onboarding quiz is complete (02:24). There is no free trial offered in this flow. The paywall presents three subscription options (1 month, 1 year, 3 months), with the annual plan highlighted as "Best Value" and the 3-month plan as "Popular." The pricing is discounted from a higher crossed-out price to encourage commitment to longer plans. The screen also features a compelling before-and-after animation to visually reinforce the app's promise.

Who it’s for

WalkFit appears to be targeted at individuals who are new to fitness or prefer low-impact exercise like walking. The detailed, consultative onboarding suggests it's for users who want a structured, guided plan rather than a self-directed tool. The focus on goals like stress relief and improved heart health, in addition to weight loss, indicates a broad audience interested in overall wellness, not just aesthetics.

Notes & opportunities

While the long onboarding is effective at building value, its length could be a point of friction for some users, potentially leading to drop-off. The immediate, un-warmed ATT permission prompt at 00:23 feels abrupt compared to the otherwise thoughtful flow. Introducing smaller, interactive 'wins' or educational tidbits throughout the quiz could further enhance engagement and reduce fatigue over the two-minute setup process.