App Showcase: Voice AI

What it does

Voice AI is a content creation tool that uses artificial intelligence to generate videos and audio. Users can type text and have it spoken in the voice of various public figures, from politicians like Donald Trump and Joe Biden to celebrities like Drake and Kanye West. The app can also create full-length AI song covers and allows users to clone their own voice for personalized creations.

Where it shines

The app’s main strength is its immediate and entertaining demonstration of value. The onboarding (00:01) uses AI-generated celebrity voices to showcase different features, making the introduction feel like part of the product itself. The core creation flow is simple and effective. At 01:17, the user selects a character, chooses a pre-written joke at 01:38, and within seconds, has a generated video ready to share (02:00). This low-friction path to a fun, shareable output is a clear highlight.

UX highlights

• Pre-written Prompts: To reduce the 'blank canvas' problem, the app offers prompt categories like "Controversial" or "Tell a joke" (01:28), making it easy to generate content immediately.
• Clear Character Selection: The main screen features a well-organized grid of characters, with categories like "Hot," "My Voices," and "Character" for easy navigation (00:56).
• Growth Loop Integration: A prominent banner for a "TikTok challenge" (01:00) is integrated directly into the main UI, encouraging user-generated content and organic marketing.
• Visual Generation Feedback: During video creation, the app provides clear feedback with an estimated time to completion and a progress bar (01:45), managing user expectations.
• Simple Sharing Options: After generation, sharing is made easy with clear buttons for "Save to Camera Roll," "Other," and "Link" (01:58).
• Voice Cloning Guidance: The voice cloning feature provides a clear script for the user to read (02:46), simplifying what could be a complex process.

Monetization & growth

Monetization is aggressive and appears early. After the initial feature showcase, a special one-time offer for 70% off a lifetime plan is presented with a countdown timer (00:46). If the user tries to dismiss it, a second modal appears using loss aversion language ("You are about to lose this special offer forever") to discourage them (00:53). A more standard multi-plan paywall is also accessible via a "PRO" button in the app header (01:03). Growth is driven by the built-in TikTok challenge, which rewards users with subscriptions and cash for creating viral content with the app.

Who it’s for

This app is primarily for social media content creators, meme makers, and casual users looking for a fun tool to generate humorous or novel videos. The focus on popular figures from politics, music, and internet culture suggests a target audience that is active on platforms like TikTok, Instagram Reels, and X (formerly Twitter). The simplicity of the interface makes it accessible to anyone, regardless of technical skill.

Notes & opportunities

While the core loop is smooth, the initial onboarding could feel overwhelming with two system prompts and multiple paywall screens before the user can even explore the app. The AI-generated celebrity animations in the onboarding are visually inconsistent with the more realistic generated videos, which could be confusing. An opportunity exists to provide more context around what the "Pro" features unlock directly on the main screen to better incentivize an upgrade outside of the initial aggressive offer.