Vivisticker: Story Maker

What it does

Vivisticker is a comprehensive mobile design tool for creating aesthetic content for social media platforms like Instagram. The app provides a vast library of templates, stickers, fonts, and backgrounds, allowing users to build custom stories and posts. It also includes powerful AI-driven features like object and face cutouts to easily create personalized stickers from user photos.

Where it shines

The app excels in its deep editing capabilities and user support. The text editor (03:35) is a great example, offering not just font and color changes, but also granular control over shadows, backgrounds, and fills. The AI cutout tool goes beyond simple background removal by providing a suite of post-editing options like outlines and shadows (09:16), turning a utility into a creative feature. Furthermore, the app proactively helps users with contextual tutorials for platform-specific workflows, such as how to paste stickers into Instagram on iOS 16+ (01:55).

UX highlights

Contextual Tutorials: The app provides just-in-time video tutorials for potentially confusing workflows, like pasting stickers into external apps (01:55), which reduces user frustration.
Deep Customization: Features like the text editor offer extensive control over effects, including shadows, shapes, backgrounds, and fills (04:42), empowering creative expression.
AI with Precision: The cutout tools (08:48) not only use AI for initial selection but also provide manual erase/restore brushes and robust outline/shadow effects for professional-looking results.
Organized Libraries: Content is well-organized into categories and hashtags (e.g., #Photobooth, #Manicure at 01:01), making it easy to browse the extensive collection of templates and stickers.
Non-destructive Editing: Users can easily replace photos within templates (07:10) and adjust layers (06:52), allowing for flexible and iterative design.
Saved Designs Hub: A dedicated area (10:50) allows users to access and manage all their saved creations, promoting re-use and continued engagement.

Monetization & growth

Vivisticker employs a hard paywall strategy immediately after the initial permission prompts. The paywall (00:16) is effectively a feature tour, using a carousel to showcase the benefits of the PRO version. It presents two plans, monthly and yearly, with the yearly plan highlighting a discounted monthly price. A prominent toggle (00:24) allows users to opt into a 3-day free trial, which then leads to the standard App Store subscription confirmation. The app confirms the successful upgrade with a dedicated welcome screen (00:56).

Who it’s for

The app is designed for social media creators, influencers, and everyday users who want to elevate the aesthetic of their Instagram stories and posts. Its vast library of trendy and aesthetic assets appeals to those focused on personal branding and visual storytelling. The powerful yet intuitive tools also make it suitable for small business owners looking to create professional-looking promotional content without needing desktop software.

Notes & opportunities

The app is feature-rich, but the initial experience could be overwhelming. Gating the entire app behind a paywall might deter users who want to explore the interface before committing to a trial. Introducing a limited free mode could broaden the user base. Additionally, while the sticker tutorial is excellent, a more integrated onboarding that guides users through creating their first story could improve initial activation and demonstrate the app's power more effectively.