App Showcase: UNUM

What it does

UNUM is a comprehensive social media toolkit designed for creators and brands who want to meticulously plan their online presence. At its core, it's a visual grid planner that lets users arrange photos and videos to see how they'll look on their Instagram feed before posting. The app expands on this with powerful photo and video editors, AI-powered caption and hashtag generators, a content scheduler, and a customizable link-in-bio builder called BioBar.

Where it shines

The app's strength lies in its deep understanding of the creator workflow. The onboarding is a perfect example. It uses a short quiz (00:56) not just for show, but to immediately populate the user's workspace with a personalized grid of content ideas (01:08). This instantly demonstrates value and overcomes the initial friction of a blank canvas. Another standout moment is the "Color Map" feature (02:41), which gives a high-level view of the grid's color palette, allowing for precise aesthetic planning. Finally, the AI "Magic Content" tool (06:53) is contextually integrated, generating relevant captions directly within the post creation flow.

UX highlights

• The main grid interface is highly intuitive, allowing users to drag-and-drop media (05:25) to visually organize their feed.
• The photo editor is robust, offering multi-layered editing with adjustments, filters, and creative overlays like light leaks (04:57).
• The app provides pre-made "Post Ideas" templates (05:35), which can be dragged into the grid to act as placeholders for different content types, aiding in long-term strategy.
• The BioBar customization is visual and modular, letting users add blocks for social links, newsletters, and more (13:25).
• The calendar view provides a clear, linear schedule of upcoming posts, complementing the visual grid view (11:17).
• AI tools are seamlessly woven into the user's workflow, appearing at the moment of need rather than being hidden in a separate section.

Monetization & growth

Monetization is introduced at the end of the onboarding flow with a clear, two-plan paywall (01:24). The app presents a yearly and a monthly option, highlighting the savings on the annual plan. There is no free trial offered in this flow, making it a direct-to-paid approach. The paywall clearly lists the key benefits of upgrading to the Pro plan. After onboarding, a "Try NOW" button with a diamond icon remains persistently visible in the main UI, acting as a constant upgrade prompt. The app also has a referral program, incentivizing growth by offering users a chance to earn money (08:15).

Who it’s for

UNUM is clearly built for serious content creators, social media managers, influencers, and small business owners. Its feature set is tailored for individuals who view their social media feed as a curated portfolio. The emphasis on aesthetic planning, batch content creation, and analytics suggests a user who is strategic about their online brand and wants to move beyond simple, spontaneous posting. The tools are powerful enough for professionals but intuitive enough for aspiring creators looking to level up their content game.

Notes & opportunities

While the app is feature-rich, the sheer number of tools and options could be slightly overwhelming for a brand new user. The initial pre-populated grid helps, but a more guided tour of key features like the editor or BioBar upon first use could further improve activation. For example, after the user lands on the main grid, a small tooltip could point out the "Color Map" or "Add Row" buttons. Additionally, the analytics dashboard (14:35) is clean but could benefit from more educational content explaining what the metrics mean and how to act on them to improve performance.