Unfollow Tracker: MyFollowers

What it does

MyFollowers is a powerful toolkit for Instagram users who want to understand and grow their audience. At its core, it's an analytics app that tracks key metrics like new followers, lost followers (unfollowers), and people who don't follow you back. Beyond the numbers, the app also provides a surprisingly robust suite of creative tools, including an AI caption generator, a post planner, story templates, and collage and grid makers.

Where it shines

The app shines by combining deep analytics with practical creative tools. The main dashboard (01:29) is clean and presents key stats with satisfying animations as data loads. The creative suite is a standout, offering genuinely useful features like the AI Caption Generator (03:55), which helps users overcome writer's block. However, the most strategically interesting moment is the onboarding, where the paywall (00:19) cleverly presents a direct purchase as the default, requiring users to actively toggle on a free trial.

UX highlights

Animated Statistics: When the main dashboard loads, the follower and post counts animate up (01:27), making the data feel dynamic and responsive.
Comprehensive Tool Hub: A dedicated "Tools" screen (02:12) neatly organizes all creative features, making it easy for users to discover the app's full capabilities.
Customizable AI Captions: The AI caption generator (03:25) isn't a one-click wonder. It offers granular controls for length, tone, style, and target audience, allowing for more relevant results.
Integrated Post Planner: The post planner allows users to schedule a post with a photo and caption, and set a system reminder (04:25), bridging the gap between content creation and publishing.
Polished Visual Editors: Both the story template editor (02:32) and collage maker (05:17) feature intuitive interfaces for adding photos, editing text, and customizing layouts, feeling like dedicated apps in their own right.

Monetization & growth

The app employs an aggressive, conversion-first monetization strategy. The onboarding flow quickly builds value with feature showcases and social proof before presenting a paywall at 00:18. This paywall defaults to a paid plan, with the free trial hidden behind an "Enable free trial" toggle. The app also presents a dizzying array of nine different subscription plans if the user explores "other plans" (00:23). Critically, the app secures payment before asking the user to connect their Instagram account, a high-friction step that is deferred until after conversion.

Who it’s for

This app is built for aspiring influencers, social media managers, and small business owners who are serious about their Instagram presence. The core user needs to not only track their audience dynamics but also streamline their content creation process. It's for someone who wants an all-in-one solution to both analyze their performance and produce polished content without juggling multiple apps.

Notes & opportunities

The post-subscription login flow (00:52) is a significant UX risk. If a user pays and then fails to connect their Instagram account, they are left with a useless app and a frustrating refund process. The list of nine subscription options (00:23) could also induce choice paralysis; simplifying this to two or three core plans might improve clarity and conversion. Finally, while the creative tools are impressive, their integration with the analytics side could be deeper, for example, suggesting post ideas based on performance data.