What it does
Unchaind is a self-help app specifically designed for Christians seeking to overcome pornography addiction. It uses a faith-based framework to guide users through a structured journey of recovery. The app provides a personalized plan based on an initial assessment, offers educational content about the nature of addiction from a spiritual perspective, and includes tools for commitment and accountability.
Where it shines
Unchaind's strength lies in its deeply structured and psychologically persuasive onboarding. The process is not just about setup, it's a ritual. After a detailed quiz, the app presents a striking "Analysis Complete" screen (01:01) that quantifies the user's dependency against an average, creating immediate urgency. The standout feature is the five-part commitment pledge (starting at 03:01), which requires the user to type affirmations like "yes" and "amen" to proceed. This transforms passive agreement into active buy-in, making the user feel invested before they even see the subscription screen.
UX highlights
- Problem Framing: The app uses carousels (01:26) with direct, high-stakes language like "Porn is a drug" and "It creates a cycle of sin" to frame the problem in a way that resonates with its target audience.
- Interactive Commitment: The pledge flow (03:01 - 03:32) is a masterful piece of interaction design. Requiring typed input makes the commitment feel tangible and significant.
- Personalized Goal Setting: The final plan screen (04:07) addresses the user by name and provides a specific date to quit by, turning an abstract goal into a concrete target.
- Symptom Selection: Allowing users to select specific symptoms they're experiencing (01:07) enhances the feeling of personalization and being understood.
- Clear Value Proposition: Before the paywall, the app clearly outlines the benefits of the program in multiple formats, including lists of outcomes (04:13) and user testimonials (03:37).
- User-Centric Navigation: The quiz and selection screens use large, clear tap targets and provide a smooth, linear path forward, minimizing confusion.
Monetization & growth
Monetization is introduced at the very end of the long onboarding process. After the user has completed the quiz, seen their analysis, and made a commitment, they are led to a final custom plan screen (04:07) with a call-to-action. This button reveals the full paywall (05:05), which presents three subscription tiers: Weekly, Yearly, and Monthly. The screen highlights the yearly plan as the best value, breaking the price down to a daily cost. A particularly strong growth tactic is the exit-intent discount (05:43). When the user attempts to close the paywall, a modal appears with a 90% discount offer and emotionally charged copy, creating a powerful incentive to convert.
Who it’s for
This app is narrowly targeted at individuals within the Christian faith who are actively struggling with pornography addiction and are looking for a spiritually-grounded solution. The language, scripture references, and overall framing are tailored specifically for this audience. It's for users who see their struggle not just as a habit to break but as a spiritual battle to be won, and who are seeking tools that align with their worldview.
Notes & opportunities
The onboarding is long and intensive, which could be a point of friction for users with lower initial motivation. While this builds investment for those who complete it, a significant drop-off rate is likely. The "Calculating" screen (00:47) could benefit from more dynamic animations to keep the user engaged during the wait. Furthermore, the analysis screen (01:01) presents a potentially alarming result without immediate context or reassurance, which could be jarring for some users.