App Showcase: Unchaind
App info
- App name: Unchaind: Overcome Lust
- Onboarding steps: 39
- Paywall type: No Free Trial - Hard Paywall
- Monthly installs: 20,000
- Monthly revenue: $65,000
- App category: health and fitness
What it does
Unchaind is a faith-based mobile app designed to help Christian users overcome addiction to pornography and lust. It provides a structured, personalized program based on a user's specific struggles and goals. The app offers daily guidance, progress tracking, community support, and tools to manage temptation, all framed within a Christian worldview.
Where it shines
Unchaind excels in its deeply psychological and methodical onboarding process. The flow is designed not just to gather information, but to build conviction. A standout moment is the "Analysis Complete" screen at 01:03, which presents the user's quiz results as a data-driven report comparing their dependency to an average. This effectively frames the problem. The most unique element is the five-step commitment pledge (starting at 02:10), which requires users to press and hold a button to affirm their commitment, a powerful tactile interaction that fosters buy-in before the paywall is even shown.
UX highlights
- Problem Diagnosis: The app doesn't assume the user is sold. It uses a quiz and a results screen (01:03) to diagnose and quantify the user's problem, making the need for a solution feel urgent and personal.
- Symptom Selection: By allowing users to select symptoms across Faith, Mental, Social, and Physical categories (01:09), the app validates their experience and promises a holistic, tailored solution.
- Tangible Goal Setting: At 03:06, the app presents a specific date in the future as a target for quitting, turning an abstract desire into a concrete, time-bound goal.
- Kinesthetic Commitment: The "Press & Hold to Commit" interaction (02:10) is a brilliant way to increase user investment through physical action, making the commitment feel more binding than a simple tap.
- Educational Framing: The app uses clear, non-judgmental carousels (01:29) to educate the user on the effects of porn, framing it as a manageable problem with a clear path to recovery.
- Warmups for Permissions: Before showing system prompts, the app uses well-designed warmup screens for both App Tracking (00:05) and Notifications (01:23) to explain the value and increase opt-in rates.
Monetization & growth
The app employs a hard paywall at the end of its extensive onboarding funnel (03:23). There is no free trial offered. The paywall presents three subscription tiers: Weekly, Quarterly, and Monthly, with the Quarterly option highlighted as the "Best offer." To drive conversion, it uses several tactics simultaneously: a large "87% off" discount, a countdown timer creating urgency, social proof via a 4.8-star rating and user count, and a comprehensive list of features included in the subscription.
Who it’s for
Unchaind is specifically targeted at individuals within the Christian faith who are actively seeking to stop viewing pornography and overcome lust. The language, biblical quotes, and overall framing are tailored to this audience. It's for users who are looking for a structured, faith-integrated program that goes beyond simple blocking tools and offers spiritual and psychological support.
Notes & opportunities
The onboarding flow is exceptionally long. While this likely qualifies for highly motivated users, it could also lead to significant drop-off for those who are less certain or have less time. The analysis at 01:03 is powerful, but presenting a 40% dependency score could feel discouraging for some users. Introducing a small, immediate win or a taste of a core feature earlier in the flow could help maintain momentum and demonstrate value sooner.