Today Habit tracker

What it does

Today is a habit tracker for iOS that helps users build and maintain routines. It moves beyond simple daily check-ins by offering a flexible, card-based system to add rich context to each habit. Users can set detailed frequencies, get reminders, and visualize their progress with calendars and charts, all while maintaining control over their personal data.

Where it shines

The app's design philosophy shines in its interaction details. The main screen check-in at 01:23 is a simple tap that provides immediate visual feedback, making the act of logging a habit feel satisfying. The real standout, however, is the 'Cards' system (02:06). This allows users to attach modules like a photo gallery, notes, or an Apple Health chart to a specific habit, creating a personalized dashboard for each goal.

UX highlights

Fluid check-in: Tapping the counter on the main screen provides a quick, satisfying check-in animation (01:23), and the progress circle on the detail view fills smoothly (01:28).
Calendar context: Tapping a date on the calendar view (01:42) pops up a small overlay showing the number of check-ins for that day, a great use of micro-interaction.
Strong visual hierarchy: The app uses clean typography and a simple layout, making it easy to understand progress at a glance. Both the main screen and detail views are uncluttered.
Clear guidance: The initial empty state (00:08) uses minimal text and a prominent plus button to guide the user's first action without a complex tutorial.
Comprehensive data control: The 'Manage data' screen (06:12) offers an impressive level of granular control over exporting and deleting user data, reinforcing its privacy-first promise.

Monetization & growth

The app uses a soft paywall model, where core functionality is free but advanced features require a premium subscription. This is demonstrated when the user tries to add an 'Apple Health chart' card at 02:07, which triggers the paywall. The paywall screen itself (02:11) is well-designed, featuring a carousel of premium benefits and offering two subscription plans (Annual and Monthly), both with free trials. The purchase is handled through the standard App Store flow.

Who it’s for

Today is ideal for individuals who want more than a basic to-do list for their habits. It's for the data-driven user who wants to connect their weight or workouts to a fitness goal, or the visual user who wants to build a photo diary of their progress. Its strong privacy stance also makes it a great choice for anyone cautious about how their personal data is handled.

Notes & opportunities

While the app is polished, there are small areas for improvement. The attempt to view a 'Video Introduction' in the settings resulted in an error pop-up (05:37), which breaks the user's flow. Additionally, the powerful 'Cards' feature is somewhat hidden; a small tooltip or guide on the first habit could increase its discovery and drive more users to explore premium options.