What it does
Today is a habit tracking app designed for creating, monitoring, and visualizing personal goals. It allows users to set habits with daily, weekly, or monthly frequencies, log their progress with simple check-ins, and customize each habit's dashboard with modular "Cards" like calendars, photo galleries, or Apple Health charts.
Where it shines
The app's strength lies in its blend of simplicity and power. The main interaction for logging a habit is incredibly fluid: a simple tap on the screen's background logs a check-in (01:22), while a long-press reveals a detailed progress calendar (01:27). This removes UI clutter and makes daily tracking fast. Furthermore, the modular "Card" system (02:07) allows for deep personalization, letting users build a tracking dashboard that is perfectly suited to each individual habit, whether it's fitness, reading, or journaling.
UX highlights
- Gesture-driven UI: The tap vs. long-press mechanic on the main screen is a smart way to combine the two most common actions (logging and reviewing) without extra buttons.
- Customizable Dashboards: The ability to add specific "Cards" to each habit makes the app highly adaptable to different types of goals, from quantitative to qualitative.
- Multi-layered Feedback: Progress is shown at multiple levels, from an immediate check-in animation (01:23) to a daily progress circle (01:28), a monthly streak calendar (01:41), and long-term analytics charts (04:32).
- Clean Visual Design: The interface uses strong typography, a clear color palette, and ample white space, making it easy to focus on the content.
- Privacy-First Onboarding: The app begins with a dedicated privacy screen (00:00), immediately building trust with the user.
Monetization & growth
Today employs a soft paywall strategy. Core habit tracking is available for free, but advanced features trigger an upgrade prompt. For example, trying to add a premium "Apple Health chart" card (02:08) leads to a paywall screen. The paywall itself (02:11) presents two subscription options (Annual and Monthly), both with a free trial. It uses a feature carousel to highlight the benefits of the premium plan, such as unlimited habits, secure backup, and custom covers.
Who it’s for
This app is likely for individuals who are serious about building and tracking habits and appreciate a high degree of control and data visualization. It caters to users who want more than just a simple checklist, providing tools to build a comprehensive dashboard for self-improvement. The design aesthetic and feature set suggest a target audience that values both form and function.
Notes & opportunities
While the gesture-based UI is efficient, its discoverability could be a minor hurdle for some new users; a one-time tooltip might help. The process for adding a second habit requires navigating back to a separate overview screen (03:11), which could be streamlined with a more persistent entry point. Finally, the connection between a habit and its check-in count on the overview screen is clear, but the visual language for a completed vs. in-progress daily goal could be slightly more distinct at a glance.