Today Habit tracker

What it does

Today is a habit tracker designed to help users build and maintain positive routines. It allows for the creation of highly customizable habits with specific frequencies, reminders, and goals. Users can track their progress through daily check-ins, visualize their consistency on a calendar, and gain deeper insights through aggregated analytics.

Where it shines

Today excels in its clean design and satisfying user feedback. The core loop of checking in a habit is a highlight; at 01:23, a fluid animation provides instant confirmation and a sense of accomplishment. The app's real power, however, lies in its modularity. As seen at 02:07, users can add different 'cards' like Apple Health charts or custom counters to each habit, creating a personalized dashboard for each goal. This combination of elegant interaction design and deep customization makes tracking feel less like a chore and more like a rewarding process.

UX highlights

Immediate Feedback: Logging a habit provides instant, rewarding visual feedback with a checkmark and progress animation (01:23), reinforcing the user's action.
Layered Analytics: The app offers three levels of data: a simple daily count on the home screen (01:18), a detailed monthly calendar per habit (01:41), and aggregated trend charts in the profile section (04:32).
Contextual Actions: Instead of a cluttered interface, actions are contextual. For instance, creating a habit is a straightforward, multi-step flow (00:11-01:15) that guides the user through each decision.
Cover Photos: Users can personalize each habit with a custom cover photo (00:56), adding a visual and emotional connection to their goals.
Clear Empty State: The initial home screen (00:08) provides a single, unambiguous call to action, effectively guiding new users without a formal tutorial.
Efficient Deletion: Deleting a habit is handled with a simple swipe-to-reveal action and a clear confirmation dialog (04:13), a familiar and efficient pattern.

Monetization & growth

The app uses a freemium model with a soft paywall. Core habit tracking is free, but advanced features trigger an upgrade prompt. At 02:07, attempting to add an 'Apple Health chart' card leads to a paywall screen (02:10). The paywall presents two options, Annual and Monthly, both with free trials. It uses a feature carousel to communicate the benefits of the Premium plan, such as unlimited habits, secure backups, and custom covers.

Who it’s for

Today is for individuals looking for a flexible and visually pleasing tool to build and maintain habits. It caters to two main user types. First, the casual user who wants to track simple daily goals like 'Drink Water' or 'Read'. Second, the data-driven user who wants to monitor specific health metrics or create detailed tracking dashboards for goals like fitness or mindfulness. The customization options make it adaptable to a wide range of personal development needs.

Notes & opportunities

The onboarding is extremely fast, but it relies on a direct system prompt for notifications (00:05), which can have a lower opt-in rate than a pre-permission warm-up screen. While the modular card system is powerful, the entry point to add new cards is a small, subtle button at the bottom of the screen (02:06) that could be easily missed by new users. Making this feature more prominent could improve discovery and drive more users to the premium offering.