Today Habit tracker

What it does

Today is a visually-driven habit tracker designed to help users build and maintain routines. The app allows for granular customization of habits, from frequency and reminders to unique cover photos for motivation. Its core experience revolves around daily check-ins and visualizing progress through streaks, calendars, and detailed analytics charts.

Where it shines

Today excels in its clean, polished interface and satisfying user feedback. The process of creating a new habit is a guided, multi-step flow (00:11 - 01:15) that feels comprehensive yet simple. The check-in interaction provides immediate and rewarding feedback (01:23) with sound and animation, reinforcing the user's action. The analytics views, like the detailed charts in the profile section (04:32), offer powerful insights into a user's consistency and performance over time.

UX highlights

Guided Habit Creation: The app uses a wizard-like flow to set up new habits, breaking down a complex task into manageable steps for frequency, reminders, and visuals.
Card-based Dashboard: The main screen uses large, visually distinct cards for each habit, allowing for at-a-glance status checks and quick interactions.
Multiple Check-in Methods: Users can check in from the main screen with a tap or from a detailed calendar view (01:41), offering flexibility for different contexts.
Comprehensive Data Control: A dedicated 'Manage data' screen (06:11) offers options to export or erase all app and support data, giving users full control and building trust.
Integrated Help System: The in-app Helpdesk (05:15) provides articles and direct support chat without forcing the user to leave the app, reducing friction when they need help.

Monetization & growth

Monetization is handled through a soft paywall. The app allows users to create and track habits for free, but certain advanced features, like adding an 'Apple Health chart' (02:07), are gated. Attempting to use one of these features triggers a paywall screen (02:11) that presents Annual and Monthly subscription plans, both with free trials. The paywall itself uses a feature carousel in the background to showcase the benefits of upgrading. This contextual approach links the purchase decision directly to user intent, which can be more effective than a hard paywall on launch.

Who it’s for

This app is for individuals who are serious about building habits and appreciate a high degree of customization and data visualization. It caters to users who value privacy, as evidenced by the initial privacy screen and lack of a mandatory sign-up. Its polished design and detailed analytics will appeal to data-driven users who want to see clear, visual proof of their progress and consistency.

Notes & opportunities

While the app is generally very polished, there are a few minor friction points. For instance, an error message appears when trying to watch the video introduction from the settings menu (05:37). Additionally, the sheer number of settings and data management options, while great for power users, could potentially feel overwhelming for someone looking for a very simple, minimalist tracker. Simplifying the settings hierarchy could improve accessibility for new users.