App Showcase: Today Habit tracker
App info
- App name: Today Habit tracker
- Onboarding steps: 1
- Paywall type: Free Trial - Soft Paywall
- Monthly installs: None
- Monthly revenue: None
- App category: health and fitness
What it does
Today is a habit tracker that helps users build consistency in their routines. It provides a clean, visually-driven interface for creating habits, setting specific goals (e.g., four times a day), and tracking completion. The app emphasizes progress visualization through streaks, calendars, and optional data cards that can sync with services like Apple Health.
Where it shines
Today excels in its thoughtful interaction design. The core loop of checking in on a habit is remarkably fast. At 01:22, a single tap on the main screen marks a habit as done with a satisfying micro-animation, avoiding the need for extra screens. The app also empowers users with a flexible, interactive calendar (01:40). This allows for retroactive logging, so forgetting to track a habit doesn't break a hard-earned streak. Finally, its stats and profile view (04:32) offers clean, glanceable charts that summarize progress over time, keeping users motivated.
UX highlights
- Fast Check-ins: The in-place check-in animation (01:22) is a core strength, making the primary user action quick and rewarding.
- Flexible History: The interactive calendar (01:48) for adding or removing past check-ins is a forgiving feature that supports long-term use.
- Customizable Habits: The habit creation flow (00:12 - 01:00) offers deep customization, including frequency, reminders, and visual cover images.
- Data-Rich Dashboard: Users can add 'Cards' like charts and calendars (02:07) to each habit, creating a personalized dashboard for their goals.
- Clean Visuals: The app uses a minimalist aesthetic with strong typography and iconography, making the interface easy to navigate.
- Private Habits: A simple toggle (02:02) lets users hide sensitive habits from widgets and notifications, showing attention to privacy.
Monetization & growth
The app uses a 'soft' paywall strategy. Users can create and track habits for free. Monetization is triggered contextually when a user tries to access a premium feature, such as adding an Apple Health chart (02:08). The paywall (02:11) presents two subscription options (Annual and Monthly), both with free trials. This approach demonstrates the app's value first, making the upgrade decision more informed and intent-driven.
Who it’s for
Today is for individuals who are serious about building and maintaining habits and appreciate a high degree of control and data visualization. Its detailed setup and customization options appeal to users who want to track more than just a simple daily task. The design-conscious user who values a clean, polished interface would also feel at home here.
Notes & opportunities
The app's onboarding is extremely minimal, consisting only of a privacy screen (00:00) and a notification prompt (00:06). While this gets users into the app quickly, some might benefit from a brief tutorial on creating their first habit. Additionally, the error message shown at 05:37 is generic. Providing more specific context about why an operation failed could improve the user experience. The helpdesk feature is comprehensive, offering FAQs and a direct line to support (05:17).