Tiny Decisions

What it does

Tiny Decisions is a mobile utility designed to help users make choices quickly and easily. At its core is a customizable spinning wheel, but the app expands its function with several other randomization tools. These include a social "Finger Roulette" for group decisions, a random number generator, and a classic coin flip, positioning it as a small suite of decision-making aids.

Where it shines

The app's strength lies in its focused utility and thoughtful customization options. The core wheel is immediately usable, but users can quickly dive into editing options, weights, and color schemes to personalize it (01:28). The "Finger Roulette" mode (04:21) is a standout feature, turning the app into a fun social game for groups. Furthermore, the ability to save multiple wheels and organize them with filterable tags (02:48) shows a consideration for power users who might use the app across different contexts in their lives.

UX highlights

No Repeating Results: A simple toggle (00:29) turns the wheel into an elimination tool, preventing the same option from being selected twice. This is a powerful and practical feature.
Quick Customization: Editing a wheel is straightforward. Users can add new options (01:40), shuffle the list with a playful animation (02:04), and save changes quickly.
Multiple Decision Tools: The app centralizes several tools. Users can switch from the wheel to a coin flip (05:30) or number generator (05:17) from a single menu, making it a versatile randomizer.
Tag-Based Organization: Users can create and assign colored tags to their wheels (01:52), allowing for easy filtering on the home screen.
Theme and Icon Personalization: The settings menu offers robust options, including a dark mode (03:55) and a selection of custom app icons (03:58), allowing users to tailor the app's look and feel.

Monetization & growth

Tiny Decisions uses a freemium model with a Pro subscription. The paywall is not shown on first launch, allowing users to experience the core app first. It appears when a user tries to access a premium feature, such as certain customization options (00:37). The paywall itself is well-structured, offering three plans (monthly, yearly, lifetime) and leveraging social proof with user testimonials and star ratings. The yearly plan highlights the monthly cost breakdown to make it seem more affordable, a common and effective tactic.

Who it’s for

This app is for anyone who struggles with indecision, from individuals trying to decide what to eat for dinner to groups needing a fair way to choose an activity. Its simple interface makes it accessible to a broad audience, while features like tags and detailed customization appeal to more organized power users who want to create and save multiple decision-making tools for different aspects of their life.

Notes & opportunities

The discovery of the alternative decision modes like Finger Roulette could be improved. They are housed within a three-dot menu on the main screen, which might not be immediately obvious to new users. Surfacing these modes more prominently, perhaps in a main navigation bar, could increase engagement with the app's full suite of features.