What it does
Tiimo is a visual daily planner and to-do list app designed to help users organize their day, build routines, and stay focused. It positions itself as a tool for every kind of brain, with a strong emphasis on supporting neurodivergent users, such as those with ADHD. The app combines a structured daily schedule, to-do lists, a focus timer, and an AI co-planner to turn thoughts and ideas into an actionable plan.
Where it shines
Tiimo excels at making productivity feel rewarding and less intimidating. The most prominent example is the confetti explosion that happens every time a task is completed (02:28, 06:27). This simple animation provides a moment of positive reinforcement. Another standout feature is the AI Co-planner (08:20), which allows users to 'brain dump' their thoughts via text or voice and have the AI structure them into tasks. Finally, the end-of-day review (05:56) lets users painlessly roll over unfinished tasks, avoiding the guilt and overwhelm that often come with traditional to-do apps.
UX highlights
- Celebratory Feedback: Completing tasks triggers a confetti animation, providing a small dopamine hit that reinforces positive behavior and makes planning feel fun (02:28).
- Timeline & List Views: Users can switch between a chronological timeline view and a simple list view by pinching the screen, offering flexibility in how they visualize their day (03:03).
- AI Task Breakdown: When creating a complex task, the 'Suggest Breakdown' feature (05:16) uses AI to generate relevant sub-tasks, breaking down large goals into manageable steps.
- Integrated Focus Timer: Tasks can be started as a focus session directly from the schedule, with integrated music options and a clear visual timer (06:56).
- Mood Logging & Reflection: The app integrates wellbeing by allowing users to log their mood and reflect on which completed tasks may have influenced how they felt (10:02).
- Guided Routine Building: During onboarding, the app helps you pre-populate your day by suggesting common tasks for morning, afternoon, and evening routines (01:38).
Monetization & growth
Tiimo presents a soft paywall early in its onboarding, right after asking a few personalization questions (00:52). It offers two subscription plans: monthly and an annual plan labeled 'Most Popular'. The annual plan comes with a 7-day free trial, which is the primary call to action. The paywall builds trust by displaying Apple 'App of the Year' badges and a scrolling feed of positive user testimonials. After the initial onboarding paywall, monetization is not aggressively pushed, with the focus shifting to core product usage.
Who it’s for
Tiimo is clearly designed for individuals who feel overwhelmed by traditional productivity apps. Its visual nature, supportive tone, and focus on routines make it particularly well-suited for neurodivergent users, including those with ADHD and autism, a point it makes directly during onboarding (00:43). It's also great for anyone who benefits from structure, positive reinforcement, and a gentler approach to daily planning. The AI features cater to users who struggle with translating big ideas into small, actionable steps.
Notes & opportunities
The app offers a huge number of features, which could be slightly overwhelming despite its friendly design. The onboarding is quite long, asking for sign-up, payment, and multiple permissions before the user can freely explore. While each step is well-designed, the sheer length could be a point of friction. For example, the detailed routine-building (01:38 - 02:08) could potentially be simplified or offered as an optional step after reaching the main dashboard for the first time.