Tiimo: AI Planner & To-do

What it does

Tiimo is a visual daily planning app designed to help users structure their day and manage tasks. It focuses on users who benefit from visual schedules, particularly those who are neurodivergent. The app allows users to create detailed to-do lists, use an AI assistant to break down large tasks into smaller steps, and engage with a supportive community through shared Q&A and learning sessions.

Where it shines

Tiimo excels at reducing the cognitive load associated with planning. The standout feature is its AI-powered task breakdown (02:02). A user can input a broad goal like "finish my home works," and the AI instantly generates a logical, step-by-step checklist. This is a practical application of AI that directly addresses the common problem of task initiation. Another strength is its integrated community and learning hub (03:33), which provides resources and peer support, elevating it beyond a simple utility app.

UX highlights

Guided Discovery: Instead of a forced tutorial, the app uses a "Get started" checklist (01:21) on the main screen to guide new users through key features at their own pace.
AI Task Decomposition: The "Add with AI" button (02:02) transforms overwhelming tasks into manageable checklists, a powerful tool for users with executive function challenges.
Visual Customization: Users can assign unique colors and icons to tasks and sub-tasks (02:23), making the schedule highly visual and personal.
Satisfying Interactions: Small details like confetti on task creation (01:54) and a smooth swipe-to-complete gesture (04:33) make using the app rewarding.
Community Engagement: The "Question of the Day" feature (03:00) fosters a sense of community and provides a low-stakes way to engage with the app daily.
Accessibility Features: The option to switch to an OpenDyslexic font (09:00) shows a deep commitment to its neurodivergent user base.

Monetization & growth

The app presents its paywall early in the onboarding flow, right after the personalization quiz (00:55). It's a hard paywall, meaning users must subscribe to proceed. The paywall itself is well-designed, leveraging social proof with user testimonials and Apple's 'App of the Day' badge to build trust. It offers a yearly plan with a 7-day free trial, framing the cost as a lower monthly price to make it seem more affordable than the monthly plan.

Who it’s for

Tiimo is clearly designed for individuals who struggle with executive function, such as those with ADHD, or anyone who identifies as a 'visual thinker'. The entire UX, from the personalization quiz to the AI task breakdown and visual scheduling, is tailored to users who need help initiating tasks, staying focused, and structuring their time. It's also for people seeking a supportive community around these shared challenges.

Notes & opportunities

While the AI task breakdown is excellent, the initial generation is a bit slow (02:04 - 02:07), which could be optimized. The main dashboard can feel busy once several pre-made plans are added (04:02), potentially benefiting from better grouping or filtering options. Finally, navigating back from deep links, like the one to the 'starter session' video (08:12), can be slightly disorienting as it opens an external view.