THRST

What it does

THRST, by fitness personality Mike Thurston, is a training app designed for serious gym-goers. Based on the initial feature overview (00:25), it delivers structured gym and home workout plans, personalized meal plans, and detailed tracking for weights, reps, and sets. The app aims to be an all-in-one platform for users looking to follow a rigorous, data-driven fitness regimen.

Where it shines

THRST's strength lies in its confident and direct approach. The app immediately establishes an aspirational tone with a high-energy video carousel (00:00) that sells a lifestyle, not just a utility. This creates strong motivation right before guiding the user through a simple sign-up (00:33) and directly to a clear, no-nonsense paywall (01:07). This linear, high-intent funnel is a bold choice that likely resonates with its target audience.

UX highlights

The initial onboarding uses dynamic video backgrounds to make feature callouts feel energetic and inspiring.
The user interface, glimpsed at 00:04, is clean, dark, and focused, using a strong orange accent color to draw attention to key elements.
The sign-up form at 00:34 is straightforward, collecting only essential information to reduce friction at this stage.
The workout detail screen previewed at 00:05 shows a high level of detail, including fields for tempo and weight tracking, which caters to advanced users.

Monetization & growth

Monetization is front and center in THRST. After creating an account, the user is met with a hard paywall at 01:07 with no free trial or option to explore the app first. This strategy filters for users with high purchase intent. The paywall presents three clear options: monthly, quarterly, and annual, with significant discounts (up to 55% off) highlighted to encourage longer-term commitment. It's a direct and unapologetic model built on the strength of the founder's brand.

Who it’s for

The app is clearly tailored for individuals already committed to a fitness lifestyle, particularly those interested in strength training and bodybuilding. Followers of Mike Thurston are a primary audience, as the app promises access to his 10 years of training experience. It is not for casual users or those looking to browse free workouts; it is for people ready to invest in a structured, long-term program.

Notes & opportunities

The high-friction model of a mandatory sign-up and immediate paywall is a double-edged sword. While it secures committed users, it may deter a broader audience who prefer to try an app before buying. The lack of a free trial could be a point of churn for users unfamiliar with the brand. However, for a personality-driven app, this confidence can also be part of the appeal, signaling that the content within is premium and worth paying for from day one.